July 21

Why More Technology Businesses Are Turning to B2B Marketing Agencies and Fractional CMO (Chief Marketing Officer)

By Kelly Stark

July 21, 2023

In today’s digital age, marketing has become more complex and specialized, requiring a wide range of skills and expertise. Many companies find it difficult to hire experienced marketing professionals and retain existing ones with the increasing erratic economic climate. This is where outsourcing some or all your marketing to a B2B marketing agency can be highly beneficial.

Forward Vision Team - Kelly Stark

“One of the main advantages our clients find in outsourcing marketing to an agency is the expertise and experience that comes with it. Marketing agencies specialize in creating effective marketing strategies that are tailored to each business’s market and unique offering. We have a team of professionals with various skills, including press relations, graphic design, content creation, social media management, search engine optimization, web design, and more. This allows companies to access a wider range of expertise than they would have in-house.”

Kelly Stark, Principal, Forward Vision Marketing

Another benefit of outsourcing marketing is that it can be more cost-effective than hiring an in-house marketing team. Hiring and training a full-time marketing team can be expensive and may not be necessary for all companies. Outsourcing allows businesses to pay for only the services they need without the added costs of salaries, benefits, and equipment.

Outsourcing marketing can also provide a fresh perspective and new ideas. Marketing agencies work with various clients across different industries, giving them a broader perspective on what works and what doesn’t. This can be highly valuable for companies looking to stand out from their competitors.


Finally, outsourcing marketing can help businesses save time and focus on their core competencies. By delegating marketing tasks to an outside agency, companies can free up time to focus on their core business functions. This can lead to increased productivity and improved overall business performance.

Top reasons businesses are outsourcing their marketing to agencies and fractional Chief Marketing Officer (CMO):

  • Access to expertise and experience in various marketing skills and strategies
  • Cost-effectiveness by paying for only the services needed, without added costs of salaries, benefits, and equipment
  • Fresh perspectives and new ideas from working with a variety of clients across different industries
  • Time-saving benefits by delegating marketing tasks to an outside agency and allowing companies to focus on their core competencies

In conclusion, outsourcing some or all your marketing to an outside agency can provide numerous benefits, including access to expertise and experience, cost-effectiveness, fresh ideas, and time-saving benefits. If you want to improve your marketing efforts, consider outsourcing to a reputable marketing agency that can help you achieve your goals.

For a limited time, Forward Vision Marketing is offering a free digital marketing audit with no strings attached. This custom audit report can guide your next marketing efforts by showing you what’s working now and what’s not. You can also book a complimentary Discovery Call with us. #WeSpeakTech

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