No business should underestimate the importance of white papers when it comes to a successful B2B marketing strategy. This is especially true for companies that operate in highly technical industries. As an example, consider the 2011 RFID Marketing Strategies Report released by RFID Journal. The figures below, taken directly from the report, show just how important white papers are when it comes to presenting in-depth information about an RFID application, case study or technology.
Figure 8 shows how likely respondents were to download or read a white paper on RFID technology. An impressive 94 percent were at least somewhat likely to download or read an RFID white paper during the following year. What this means for RFID companies is that there is a large, willing audience to which they can present information about their products and services. This puts white papers under only research reports and case studies as the top ways RFID information reaches interested parties.
RFID Journal also found that white papers and analyst reports are almost identical in their utilization rates; however, white papers give vendors the ability to have complete control over the included content. When it comes to B2B RFID marketing, white papers are one of the best ways to keep other companies involved in the latest technological advances while simultaneously promoting your own brand.
At Forward Vision, we have technical expertise in RFID, the Internet of Things, oil and gas, and technology marketing. We focus on how best to reach a company’s target market, utilizing several marketing tactics that often include high tech writers creating complex documents. Our specialization in B2B technology marketing allows us to create knowledgeable, effective marketing plans for businesses that operate in highly specialized industries. Here’s some sample b2b white papers of just a few of the hundreds of white papers we’ve created.
RFID and the Internet of Things will continue to grow and adapt to current business and industry needs. Forward Vision can help RFID companies build relationships with other businesses who will need RFID technology to ensure they are staying competitive within their specific niches. By utilizing educational content such as white papers, companies can increase awareness of their RFID products, show how these products can benefit other businesses, and create interest and excitement for new Internet of Things developments.