What is Marketing Strategy?
Would you go on a road trip without looking at your map app or GPS? Some people might wing it, and hope everything turns out ok but would you do the same for your company when the business’ profitability is at stake? We don’t think so.
A marketing strategy helps organizations set a roadmap to reach potential customers and relay the company’s value proposition to them. This typically covers the customer journey as well as the 4 P's of marketing - product, price, place, and promotion. It gets quite complex, and depending on your target industry, it can get biased and overwhelming when you try and do it yourself.
We can help set you on the right path with our marketing strategy workshop.
The goal of the marketing strategy workshop is to emerge with an effective marketing plan on where to play, how to win, and how to measure success.
Our Start Right-Finish Well™ B2B marketing strategy workshops with your team includes:
- Buyer Personas
- Competitor analysis
- Message Mapping / Positioning statements
- Communication Calendar
- Marketing Budget
- Metrics tied to goals
Is your 2023
Marketing Plan ready?
Contact us for a free consultation and we can help put together a marketing calendar.
Download a free template to create your Marketing Plan on a Page
Start Right – Finish Well™ Product Launch
A successful launch is more than just having a good idea and “hoping” it will sell in the market.
Forward Vision’s Launch Process is a complete guide to launching a new product or service. Its about people – creating, cultivating and nurturing alignment
15% Faster Revenue Growth + 19% Higher Profitability
"Forward Vision’s Start Right - Finish Well™ workshop and the team's great telecom experience and knowledge had an immediate impact on our US market launch and established a global product launch methodology for our company."
Fergal Lawlor - CEO, Alpha Wireless
Is your 2023
Marketing Plan ready?
Contact us for a free consultation and we can help put together a marketing calendar.
What’s the most critical job for B2B marketers? The answer is clear: To thoroughly research and carefully craft a highly detailed marketing strategy. The task may sound overwhelming, but it’s not if you start with a tested framework. Forward Vision has developed a tried-and-true set of best practices, which provide the companies we work with
Wondering how to support your sales goals? Searching for the right marketing tactics to generate leads in this new workplace environment? Join our marketing planning webinar and learn how to bring your marketing strategy and sales goals to life with our simple Start Right – Finish Well™ Strategy process.