If you want to target customers who are interested in your brand and ready to buy, you should rely on two strategies: geofencing and IP Targeting.
What is Geofencing?
When you take advantage of geofencing, you use GPS or RFID to create a geographic boundary. When people cross that boundary, it triggers an automatic messages or alert that is sent to their phone via text, email, or push notification. Geofencing is a way to communicate with customers and potential customers within a specific geographic area, which is a smart way to target the people who are doing an activity related to what your business sells or are near your retail store and potentially thinking about making a purchase.
What is IP Targeting?
IP targeting is a digital marketing technique in which marketers detect a website visitor’s IP address, then deliver specific marketing information based on that IP Address. IP targeting allows you to get specific about who is looking at your content, what they’re looking for, and what kind of marketing material best speaks to them or suits their needs.
Why Geofencing and IP Targeting Can Complement (and even surpass) Your Google Adwords Campaigns
There are lots of ways to get specific about who your ad campaigns are reaching online. One of the best is using Google Adwords, which is a PPC ad strategy that uses keywords to reach people who are using search engines to look for the things that you’re selling. While Google Adwords is an effective tool, Geofencing and IP Targeting–two retargeting tools— are also incredibly useful for effective marketing, and they should be used to complement your Google Adwords efforts.
You should make sure you use geofencing and IP targeting because they are incredibly specific ways to get your materials out to the right people. IP targeting is timely, so it’s delivered at the right time to encourage a purchase. Geofencing also lets you get specific about who’s seeing your marketing, where, and when. By narrowing who you’re targeting, you’re ensuring your marketing dollars are working for a very specific audience who is likely more ready to buy.
Finally, retargeting efforts like IP targeting and geofencing work. Companies like Meteora see the average customer earn $7 in value for every $1 they spend.
Can I Afford to Do Geofencing and IP Targeting for My Business?
In terms of cost for geofencing and IP Targeting, $10 CPM is the standard market rate. So, if you decided that you wanted to target 1 million mobile devices that have entered into a specific geofence area in the past 30 days over the 4 week campaign period, the entire cost of that campaign would be ost per thousand impressions (technically, “cost per mille”). The CPM model refers to advertising bought on the basis of impression. … For example, one million impressions at $10 CPM equals a $10,000 total price. We will target mobile devices that have entered into this geofence in the past 30 days over the 4 week campaign period.
Forward Vision Marketing Provides Geomarketing Services
If you are looking for help with your geomarketing campaigns, get in touch with Vision Marketing. We are experts at both geomarketing and IP targeting, and we can help you set up campaigns that reach the people you know are looking for what you’re selling. That way, you can be sure that you’re spending your valuable marketing dollars on leads who are qualified and who are likely to become your paying customers, and who can ultimately help your business grow.