Recently, a new company from China wanted to launch in the US market and decided to try social media marketing instead of a traditional marketing strategy. The company, Xerafy, leveraged nearly every type of social media that exists to build a substantial brand. Employees and partners published weekly blogs along with Twitter, Facebook, and Linked In posts. Xerafy focused on fueling end-customer conversations by providing basic whitepapers on applications from IT-Data center re-architecture to tool tracking. Simple YouTube videos showing their products averaged 100 views in the first month to thousands in the first year. Xerafy started in 2010 with a forward vision for leveraging social networks for their RFID tags and now have a global sales channel with $5 million in funding.