Posts Tagged explainer videos

Online Lead Generation, Part 5: Video Marketing

video marketingAccording to Cisco, almost 80 percent of all consumer Internet traffic in 2019 will involve video. This means that there’s a huge demand for video content among Internet users, and companies that fail to adopt video into their marketing and lead generation strategies may be left behind in the near future.

Also, there is a lot of useful information that can be gained from video marketing if you have the tools to track it. Looking at how users interact with your videos will allow you to see what type of content and topics are important to them. (more…)

Posted in: SEO, Technology Marketing, Videos, Digital Marketing

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Forward Vision Marketing Offers Animation Services for Explainer Videos that Improve Online Customer Conversions

Today, Forward Vision Marketing announced video animation services to create effective, engaging technology explainer videos. Many of today’s leading technical and industrial companies have employed this type of eye-catching video to boost online customer interaction and simplify the explanation of technical products and ideas.

Research shows that on average, less than 30 percent of the words on a typical web page are actually read by website visitors. According to Internet Retailer, visitors who view product videos are 85% more likely to buy than visitors who do not. Short explainer videos have proven to have excellent return on investment and are a fun and engaging way for businesses to educate website visitors about new products, technical processes, inventions and technologies. They are especially effective tools for high-tech companies that need strategies like RFID marketing or IoT marketing, whose products and services may not be immediately understandable to those unfamiliar new technology.

“Corporate videos for tech companies won’t engage online audiences if they are long and boring,” said Kelly Stark, principal of Forward Vision Marketing. “However, a one-minute, animated product video can easily and clearly communicate technical concepts that would otherwise require a million words.”

Animation Services Details

Forward Vision works closely with clients throughout video production. The process includes research and script development, concept development, voice-over talent, and final visualizations using hand-crafted animation or live-action motion graphics. To view samples of explainer videos created by Forward Vision Marketing for leading technology companies, visit: For a limited time, Forward Vision Marketing is offering a 15% discount on all our video animation services.

Posted in: Videos

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