Posts Tagged corporate branding

Measuring Your Online Presence, Part 1: Branding With Design and Content

This post is the first in a multi-part series describing how to measure your online presence. You’ll learn how to analyze the visibility your site currently has on the internet, as well as options for improving your overall exposure. Please check back every 1.5 weeks for the next installment in the series.

measuring your online presence - branding

Developing a good digital presence begins with the appearance and content of your website. Your website is the foundation that supports all of your online marketing approaches. If you don’t have a well-designed, easily navigated site filled with compelling content, it would be pointless to launch marketing campaigns using strategies such as social media or content discovery tools.

Visitors that you do attract will likely just end up bouncing if your site is not engaging. After all, the vast majority of people that visit your site are likely to click away after only 10 to 20 seconds, so you have to provide value immediately. Basically, before trying to get people to your site, you have to make sure that your site is worth getting to. (more…)

Posted in: Corporate Branding, SEM, Technology Marketing, Press, Digital Marketing

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Crowdfunding Go! Go! Sports Girls: One of the Hottest New Marketing Methods

Suzi Swim Go Go Sports Girl

Suzi Swim Go Go Sports Girl

I have always worked with companies that are innovators and rely on those early adopters to help launch their product.  Now with crowdsourcing like Kickstarter and Indiegogo, companies such as Dream Big Toy Company can see their dreams come to life. (more…)

Posted in: Event Marketing, Social Media, Corporate Branding, SEO, Product Launch, Videos

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