CREATIVE + BRAND STRATEGY | MARKET STRATEGY | Lead Generation Web tool | Infographics | Digital Advertising | PUBLIC RELATIONS | SOCIAL MEDIA | WEB DESIGN + Content
SOLiD delivers indoor and outdoor mobile communications into locations with unreliable cellular service. The company built its initial success on the large carrier market. Looking to diversify their targets, SOLiD’s leadership saw an opportunity in the enterprise market.
SOLiD partnered with Forward Vision, a marketing agency with a successful, repeatable launch methodology. The partnership added to in-house resources, gave SOLiD perspective on the new market, and successfully launched them into the enterprise market.
Forward Vision and SOLiD created goals in the strategy phase of the launch. While the sales cycle is lengthy, the goals have been met. Website sessions increased by 20%, social media follower grew by 19%, and the enterprise interactive lead tool generated 12,660 reports for inside sales.