Social media has various benefits and rewards for any business, but it’s especially useful for community engagement in technology marketing. It allows companies to educate, promote, support and discuss with their customer base as well as provide more online exposure. In addition, social media is a great way to increase your search engine optimization (SEO). Forward Vision can be your community manager to keep up the conversations.

​​​Find out how social media can be an invaluable part of your online presence

Many companies don’t realize their news worthy material. Press releases can be based on product development, new personnel, partnerships, events, customer wins, and new market focuses. We understand that press releases must be leveraged beyond simply posting them online, especially when it comes to technology public relations. Forward Vision will ensure the best coverage with media alerts to target B2B media lists, cities, and forums. 

B2B email marketing is a low-cost and high touch approach to keeping your customer aware of your offerings. Providing online newsletters, customer contacts, emails, and advertisements will ensure you’re growing your B2B lead creation. Forward Vision will create an HTML email template with calls to action to create leads. Optimally, the eblast would utilize both videos and keywords to improve search engine optimization. In addition, the eblasts will link to websites, special offers, and guest sites when appropriate. Email marketing is an incredibly important strategy that should be part of any lead generation plan.  

Find out how to build your lead generation with Email Campaigns

Blogging and content creation is a very effective part of any B2B marketing strategy. It can get your site to rank higher in search results and is essential for B2B lead creation. However, developing content can be cumbersome and can lead to inconsistency. Forward Vision will create, manage and promote your blog with relevant content to your user base, prospects and the general community. Users will have the ability to subscribe to your blog, which can also act as a support structure for frequently asked questions.

Forward Vision is focused on communicating company’s vision and strategy to investors. Forward Vision is uniquely suited to serve both investor and customer communications to provide an integrated marketing communications approach.

Humans aren’t exactly receptive to change, especially when it comes to technology. According to estimates, almost 70 percent of technology projects fail due to low user-adoption. A good employee relations can build enthusiasm around new changes and keep employees engaged. 

Find out more about Forward Vision’s educational marketing approach for both internal and external marketing campaigns