SEO and Content Marketing Packages
SEO and content marketing are like salt and pepper, Jack and Jill, nuts and bolts—two distinct marketing techniques but are the perfect complement to each other. Using SEO and content marketing to drive traffic, increase website conversions, and acquire more customers are powerful tools for B2B companies. But what are they exactly?
What is Search Engine Optimization?
Search Engine Optimization or SEO is the process of implementing techniques to help your company get found on Google, Bing, or other search engines. For example, if someone searches for “RFID supplier,” you want to appear at the top of the search engine results page (SERP). A HubSpot report shows 59% of marketers said SEO and other inbound practices provided the highest quality leads. There are many ways to achieve SEO but the heavy lifting is done by content marketing.
What is Content Marketing?
Content marketing is using content from blogs, social media posts, and other marketing materials to reach your target audience, letting them know how your product or service can solve their problems. A study shows 93% of B2B marketers use content marketing. And for good reasons—content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Companies have seen website conversion rates increase by more than 5x!
How Do SEO and Content Marketing Help Businesses?
Convinced about the benefits of SEO and content marketing but can’t imagine adding another task to your long to-do list? That’s where we come in. Choose the package that suits your needs—Starter, Standard, or Growth.
Monthly Strategy Meeting
Real-Time Metrics Dashboard
Social Media Posts
One-time set-up fee
*On-page SEO focuses on the content and page elements of your website that make it easy for search engines like Google and Bing to determine what your web page is about and if it answers a user’s search query. This includes having quality content, optimizing keywords, title tags, meta descriptions, H1, H2, H3 tags, internal links, images, and more.
Off-page SEO on the other hand, involves strategies that happen outside of your own website that can help improve your SERP ranking. This includes link building, content marketing, social media, podcasts, forums, local mentions, reviews, and more.
Technical SEO sometimes gets combined with on-page SEO but it can stand on its own. Technical optimization covers how your website gets indexed and crawled by search engines. The goal is to make your site faster and easier to crawl. This involves: site speed, structured data, hreflang for international websites, XML sitemap, and more.
Forward Vision is a certified woman-owned small business with a collective 225+ years of industry experience. We’re a team of senior-level professionals, each with a background in wireless technology. Consider us as your marketing team. For international clients, let us be your U.S. marketing arm.
Our SEO and Content Marketing Starter Package is a solid way to start maximizing the benefits of digital marketing for your B2B company. If you have any questions or would like to discuss a custom plan for your organization, we’re ready to help.