CREATIVE + BRAND STRATEGY | MARKET STRATEGY | Collateral Development
PUBLIC RELATIONS | SOCIAL MEDIA | WEB DESIGN + Content
Welcome to the New Normal
NFLEXON was a start-up technology company that developed a new product to measure current and temperature in power over ethernet (PoE) installations. The product enables network engineers to monitor and preemptively allay performance issues caused by new demands on a PoE-based, cabled network.
The first phase of the project was to develop a product launch strategy, fine-tune the marketing message, and create buzz around the product. NFLEXON chose Forward Vision, a marketing agency with proven product launch experience and finesse in working with groundbreaking, technology products.
Then the COVID pandemic hit, the traditional marketing tactics and tradeshows were no longer a viable way to launch their product. Forward Vision helped NFLEXON pivot to webinars, online demos, social media, and digital marketing strategies to reach new prospects for their product launch.