Blog
When was the last time you conducted a social media audit for your company? You’ve been posting on LinkedIn, Twitter and YouTube but do you know if your investments are paying off? If you’re interested in a detailed discussion about “How to Audit Your Social Media Channels,” join our free webinar on January 27th, 11:00
Originally published October 2013, last updated December 2021 Ok, you’ve worked hard to develop a good product, now it’s time to let your secret out. However, no matter how great your product is, it can’t speak for itself. So, here are 10 product launch strategies we’ve learned over the years of doing technology marketing and
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Webinars
Wondering how to support your sales goals? Searching for the right marketing tactics to generate leads in this new workplace environment? Join our marketing planning webinar and learn how to bring your marketing strategy and sales goals to life with our simple Start Right – Finish Well™ Strategy process.
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News
Gartner’s 2022 marketing predictions acknowledge that the pandemic forced many interactions to move online and this created overlaps between customer and provider, commercial and social interactions. This year’s marketing predictions hinge on this digital ascendance and what marketing leaders need to know now to flourish in 2022 and beyond. Gartner’s six marketing predictions for 2022
HubSpot surveyed more than 1,000 B2B and B2C global marketers. See what is trending for 2022: Influencer marketing tops the list of marketing trends that marketers are leveraging, followed by mobile-friendly website design Marketers rank social media as the top marketing channel, followed by website/blog and email marketing Instagram is the most used of all
Pandemic recovery continued this year with customer focus at the forefront. What’s in store for 2022? Here are the key takeaways from Deloitte’s 2022 Global Marketing Trends Report: 66% of high-growth brands are using purpose to gain competitive advantage 57% of global consumers indicated they are more loyal to brands that address social inequities The shift
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