Blog

When you’re seeking SEO, you’re chasing a moving target, at least to a degree. In the quest for SEO supremacy, the only thing that’s guaranteed is change. Yesterday’s techniques fade as new priorities emerge. Change rewards the nimble while penalizing the entrenched. Navigating the SEO landscape makes it feel like a minefield at times. Don’t forget that your competition faces the same challenges, however.

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A long time ago, at a university not too far away, I had a public relations professor that said in an economic downturn, one of the worst choices a business could make was to drop their advertising and marketing.Today, against the backdrop of the COVID-19 pandemic and its social distancing guidelines, I couldn’t agree more because as a consumer, I have no idea how most companies have responded to this crisis.

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“Social Selling” is the process of using social networks to find and interact with prospects, clients, and referrals resulting in additional definitive sales. It is the modern way to create and develop meaningful relationships with existing and potential clients. Facebook, Twitter, Instagram, LinkedIn and other social networks are the first natural point of contact when a potential customer is ready to buy and/or seek information to buy.

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Insights

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Webinars

Harness the power of video marketing to diversify your marketing strategies and safely navigate an uncertain future.In this webinar we teach you how to use video to build trust in your brand during this time of physical distancing. Learn how to create engaging videos for branding, explaining, demonstrating, training and communicating, all within current restrictions on video creation.

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What does social selling mean? Do you have your own online personal brand? Since we are all in a workplace of social distancing, we can no longer rely on face-to-face meetings. Now is the time to learn how to sell yourself and your company digitally. Find out how to control your online personal and company brand and engage with your target prospects in a new and compelling way.

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