Blogging and content creation is a very effective part of any B2B marketing strategy. It can get your site to rank higher in search results and is essential for B2B lead creation. However, developing content can be cumbersome and can lead to inconsistency. Forward Vision will create, manage and promote your blog with relevant content to your user base, prospects and the general community. Users will have the ability to subscribe to your blog, which can also act as a support structure for frequently asked questions.
Companies should aim to announce press releases once per month to keep their business brand recognized in the community. Many companies don’t realize their news worthy material. Press releases can be based on product development, new personnel, partnerships, events, customer wins, and new market focuses. We understand that press releases must be leveraged beyond simply posting them online, especially when it comes to technology pr. Forward Vision will ensure the best coverage with media alerts to target B2B media lists, cities, and forums.
Corporate and leadership awards marketing is a strong focus with Forward Vision. Awards bring credibility and awareness from within an industry and even if a company doesn’t win, the brand is highlighted in the application and nomination process. Promoting the personnel within the company to build their image as thought leaders in the industry is also a strategic marketing communication objective. Forward Vision has designed and executed many successful thought leadership and technology corporate branding campaigns that raised awareness around a company’s expertise and vision.
Forward Vision is focused on communicating company’s vision and strategy to investors. Forward Vision is uniquely suited to serve both investor and customer communications to provide an integrated marketing communications approach.
B2B email marketing is a low-cost and high touch approach to keeping your customer aware of your offerings. Providing online newsletters, customer contacts, emails, and advertisements will ensure you’re growing your B2B lead creation. Forward Vision will create an HTML email template with calls to action to create leads. Optimally, the eblast would utilize both videos and keywords to improve search engine optimization. In addition, the eblasts will link to websites, special offers, and guest sites when appropriate.