October 12

Industry News: Gartner’s Digital IQ – Social Marketing Benchmarks

By Isabel Roco

October 12, 2021


Social marketing is now considered one of the most effective marketing channels for sales conversions.  All companies, whether B2B or B2C, need to establish their social media strategy.  

Gartner’s Digital IQ: Social Benchmarks 2021 shows social marketing as a revenue growth and brand equity tool and not just a medium for brand awareness.

This report compares the social marketing performance of over 1,200 brands. Retail tops the industry rankings for social marketing performance with PlayStation leading the top brands.

Learn innovative examples and strategies on how industries and brands are using social media to increase brand awareness and demand generation.

Download the report here. If you need assistance with your social media strategy, we can help.

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