If you work in marketing today, you should make sure you’re taking advantage of all of the technology that’s available, at your fingertips. Technology can not only make your job easier and more convenient, but it can also make your marketing efforts more precise and effective, and it can ensure that you’re staying at least in line with (if not ahead of) your competitors. Here are some ways that you should be preparing to use tech so you can up your marketing game.
There’s no doubt that we’re living in the digital age today, with technology all around us. Thanks to the proliferation of the web, more and more devices throughout our lives are connected to the Internet, which means that we have the ability to collect a ton of data. That data has become useful to us in recent years because of the development of artificial intelligence–or AI–which is a type of technology that allows computers to digest and analyze huge datasets, predict patterns, and provide useful information from that data. Essentially, AI makes machines intelligent.
If you’re a marketing professional, you need to be taking advantage of artificial intelligence to analyze the data you have access to, and in turn, make better marketing decisions. Use AI to look at customer data and preferences, then build loyalty programs that keep people buying. Further, see how consumers like interacting with your brand, then engage with them there to build strong relationships and boost the chances of word of mouth marketing. You can harness the power of AI to look at customer data in a myriad of ways to make smarter, more targeted marketing decisions, so that your ads are more effective and your marketing dollars go further.
You probably won’t be surprised to know that more than 2.1 billion smartphone users today. Mobile tech is everywhere, which means you should be focused on it in order to master digital marketing in a way that helps build your brand.
The popularity of mobile usage isn’t the only reason to make sure you have an site that’s optimized for mobile, as well as a mobile app that accompanies your brand. Google is not only ranking sites that are mobile-friendly higher than those that are not, their spiders are only searching your mobile-friendly web presence, so you have to optimize your mobile presence to get search engine results.
The Internet of Things (IoT)
The internet of things is all about giving a voice to things. That means of course all devices in your life are connected to the Internet and are part of the Internet of Things. It also means you can start tracking responses to your products, campaigns and events digitally. At Forward Vision Marketing we have unique experience in understanding the technology behind the internet of things so we can create marketing campaigns that utilize the technology. Some of the campaigns include using mobile phones NFC (near field communication) at events or kiosks to register the person and allow them to interact with the display. We’ve also placed RFID tags on point-of-sale displays and measure how often the product was picked up and which item showed the most interest. We can embed RFID tags into ads and posters that people can read with their phones and provide free samples or coupons directly to them.
Are you ready to get started using technology to market your company or products? Get in touch with Forward Vision Marketing. Our company understands technology and how to best use it to promote your brand and grow your business. We can help you get ready for AI, mobile, AND IoT, and we are happy to help you make sure that you’re using all your digital tools in the best and most effective ways possible.