Do You Need to Worry About GDPR Compliance?

Do You Need to Worry About GDPR Compliance | Forward Vision MarketingUnless you’ve been living under a rock, you’ve probably heard something about GDPR. GDPR stands for General Data Protection Regulation and is a regulation recently passed in the EU.

Passed into effect May 25, GDPR is a privacy law that has major implications for online entrepreneurs. If you’re wondering if GDPR affects you and how you can stay in compliance, here’s everything you need to know.

What Does GDPR Cover?

Because it has wide-ranging effects and impacts, it’s essential for modern online businesses to consider GDPR in their daily activities. Here are a few things that are covered by the GDPR:

  • How companies handle and process personal data. This affects companies that collect and do anything with identifiable information, including email addresses, names, physical addresses, and IP addresses collected by Google Analytics.
  • Contact databases. GDPR also affects processing and information conducted in or added to your contact database. This includes information collected through quizzes and surveys, as well as opt-in methods and tagging.

Who Will be Affected by GDPR?

GDPR will affect any transaction wherein one or more of the parties involved is based in the EU. Keep in mind that GDPR pays attention to where the party is when you’re interacting with them, rather than citizenship.

While online entrepreneurs headquartered in the EU must comply with GDPR rules across their entire business, those outside the EU will have to ensure GDPR compliance when interacting with customers or clients within the EU.

In Europe, for example, you have to add the notifications that you are using cookies. If you’re not in Europe, though, you may want to do it anyway, in the form of a quick pop-up notification.

How you can Ensure GDPR Compliance

Because GDPR compliance is such a big issue right now, every online entrepreneur should take steps to ensure it. Here’s a quick guideline to doing just that:

  • Move your site to https to keep forms secure
  • If you participate in email marketing in the EU or Canada, you must ask for permission beforehand. Most email platforms can do that as part of the list submission. You should also add a button to your contact form that provides consent to add to your email list. You should also update your privacy policy.
  • Alter your Google Analytics settings to keep customer IP addresses anonymous

Need additional help ensuring compliance? Forward Vision has been leading our GDPR programs with our clients and would be happy to assist. Contact us today to learn more!

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