As the top marketing agency in the wireless space, we look forward every year to attending the 2019 RFID Journal LIVE! Show in Phoenix, April 2-4th. This past year has been a good for our RFID clients as several markets have proven they are ready for automatic identification and investing in the technology.
The retail market is still growing momentum and now more discount retailers realize that the ROI is real. One of our clients, SML RFID, will be sharing the best practices from their successful global implementations.
One of the major tracks at the show is for the airline industry. The RFID industry has been waiting for RFID baggage tracking for 15 years since the Las Vegas McCarron airport announced they were doing trials. Now recent IATA Resolution 753 obligates airlines to monitor baggage throughout the chain of custody from check-in to the baggage claim. Delta airlines proved that RFID works to save money on lost baggage and provide better service to passengers. FEIG ELECTRONICS PanMobil technology has been a key to the smooth coexistence of barcode and RFID.
This year we are excited to see the emergence of new wearable RFID technologies like FEIG ELECTRONIC HyWEAR compact barcode + RFID reader. The HyWEAR compact is up for the best new product of the year at the show. The wearable technology and developments in BLE tags and sensors will be the key to the IoT market. We are truly in a technology transformation where its not just hype for IoT but the infrastructure is there. Our marketing agency will be helping wireless and IoT manufacturers, software providers and service providers define the market strategy requirements for new products as well as help them launch them.
Please let us know if you will be attending so we can arrange a time to talk. With more than 20 years of wireless industry experience our team understands your products and customers so there is zero ramp up time for us to launch your brand like you’ve always wanted to but never had the time to.
About RFID Journal LIVE!
RFID Journal LIVE! is the world’s largest RFID event focused on radio frequency identification and related technologies. Now in its 17th year, LIVE! features more than 200 exhibitors from 26 countries showcasing the best selection of RFID tags, readers and software and implementation services. Innovative new products are introduced at LIVE! each year, so you will be among the first to see the newest RFID products.