Website functionality is vital to your online success. Put simply, if elements of your site don’t function properly, visitors will leave. Because you only have a few short seconds to make a good impression on visitors and have them continue to browse – and perhaps even convert – on your site, you have to maintain optimal site performance.
Website functionality deals with issues such as broken links, coding errors, server problems and browser compatibility. Everything needs to work as expected, including your outbound links, page load times, contact forms and more. If you’ve taken a look at your site analytics and noticed a very high bounce rate, investigating your website functionality is a great place to start. Continue reading