Category Archives for "SEO/SEM"

SEO Art or Science

The Story of SEO: Science, Art or Both?

When you’re seeking SEO, you’re chasing a moving target, at least to a degree. In the quest for SEO supremacy, the only thing that’s guaranteed is change. Yesterday’s techniques fade as new priorities emerge. Change rewards the nimble while penalizing the entrenched. Navigating the SEO landscape makes it feel like a minefield at times. Don’t forget that your competition faces the same challenges, however.

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Guide to Google Remarketing Ads

Ultimate Guide to Google Remarketing Ads for Trade Show Advertising

If you are planning to advertise for a trade show today, there’s one advertising strategy you shouldn’t overlook, and that’s Google remarketing Ads. When you use remarketing tactics, you place ads in the browsers of people who have already viewed your website or content, so you can increase the chances you are advertising to people who have an expressed interest in your company. If you want to harness the power of remarketing for trade show advertising, read on.

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