Category Archives for "SEO/SEM"

10 Essential SEO Tactics

10 Essential SEO Tactics to Grow Your Business

If you are interested in growing your business via the web today, you need to master the art of search engine optimization or SEO. SEO allows you to shape your website and its content so that it ranks high on Google and other search engines, which means it appears close to the first page in search engine results and is easily discoverable.

If you want to harness the power of SEO today to ensure that your business gets found online, you should make sure you tackle these 10 essential SEO tactics: Continue reading

Google Adwords Certified for B2B Marketing

Did you know that all the search engine and adwords marketing experts at Forward Vision Marketing have been Google Certified? As part of our full offering of B2B marketing services, our PPC specialists manage local, national and multi-national AdWords, Facebook Ads, Twitter Ads, and Linked In ad campaigns.

As technology marketing company, we place heavy emphasis on measurability. It is important to understand what kind of return you are generating with your marketing spending. With platforms like Google AdWords, our clients can reach a wide range of customers looking for specific keywords. AdWords campaigns make it easy for you to control your spending, while LinkedIn and Facebook can help you Continue reading

Choosing the Right Website Hosting for Your Company

There’s a popular perception that all website hosting services are created equal, but this is simply not the case. Some companies are better than others in terms of customer service, server reliability, cost and other factors.

How to Choose the Right Website Hosting Provider

First and foremost, you need to consider what your website’s traffic and needs will likely be over the course of the upcoming year. If your website is newer and smaller (under 40,000 unique page visits a month) you might consider using a shared server to keep your hosting costs to a minimum. However, you may need a virtual private server (VPS) or dedicated server for your website depending on size, traffic, or security considerations. Most server companies offer 24/7 service and support – what sets the best apart will be their ability to scale to your needs and to consistently ensure your site is online and functional.  Continue reading

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