Category Archives for "Uncategorized"

Achieve Your Vision for 2019

Brand concept on blackboard

If your company wants to create a plan and establish metrics to help you reach your target sales goals in 2019, you need to get a benchmark of your digital marketing brand. It’s essential for you to understand your digital marketing strengths and weaknesses if you want to fully grasp how your organization can improve marketing and grow in the year to come. One essential step to achieving your vision in 2019 is doing a full digital marketing audit. A marketing audit can help you see where you’re doing great or falling behind, as well as how you measure up to your peers and competitors, as well as what concrete improvements you can make. Continue reading

Online Lead Generation, Part 7: E-books

According to the B2B Technology Marketing Community, 61 percent of B2B marketers say their biggest challenge is generating high-quality leads. Also, eighty-five percent of B2B marketers in general say their most important content marketing goal in 2016 is lead generation. So, the majority of marketers in technology and other industries are looking to generate leads using content. One of the best content types to achieve these goals involves long-form content such as e-books, white papers or guides.

E-books can be used in content marketing strategies for virtually any company. As long as your e-books are well-written, well-designed, advertised properly, and provide real solutions to problems, you’ll find that they can be excellent for moving prospects through your sales funnel. Continue reading

Online Lead Generation, Part 2: Split Testing

split testing

If you are currently implementing several different Internet marketing methods to grow your business but are having difficulty determining which ones are most effective, you’re likely not getting as many leads as you could be. It’s important to analyze every element of your website and advertising campaign so that you’re getting the maximum amount of traffic, leads and conversions from your efforts. Split testing allows you to discover the effect that every component of your campaign has on your customers and their movement throughout the sales funnel. Continue reading

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