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Online Lead Generation, Part 7: E-books

According to the B2B Technology Marketing Community, 61 percent of B2B marketers say their biggest challenge is generating high-quality leads. Also, eighty-five percent of B2B marketers in general say their most important content marketing goal in 2016 is lead generation. So, the majority of marketers in technology and other industries are looking to generate leads […]

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Online Lead Generation, Part 2: Split Testing

If you are currently implementing several different Internet marketing methods to grow your business but are having difficulty determining which ones are most effective, you’re likely not getting as many leads as you could be. It’s important to analyze every element of your website and advertising campaign so that you’re getting the maximum amount of […]

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