We are looking forward to speaking at the IoT Global Innovation Forum in Portland, July 10-11th. There will be lots of technology companies and commercial, government, healthcare and industrial corporations coming together to share leading edge Internet of Things (IoT) ideas for improving our healthcare, environment, cities and lives. While we all know that these great technology ideas will be shaping the future, we don’t want to gloss over the fact that humans aren’t exactly receptive to change, especially when it comes to technology. According to Cisco Survey, almost 75 percent of IoT projects fail due to poor adoption. In the Wednesday panel, Kelly Stark, principal of Forward Vision, Steve Griffith, industrial director of connected systems at NEMA, and Kevin Tate, chief revenue officer at Rigado, will be hosting a forum on Looking Forward: Ensuring IoT Success. (more…)
I actually started as a chemical engineer at Texas Instruments in 1995 and was one of the few female semiconductor process engineers at Micron and Texas Instruments. I went to SMU Cox School of Business for my MBA and fell in love with marketing. I enjoy marketing technology products and services because I could utilize both sides of my brain to understand the science behind the technology and how it solves the customers’ problems as well as creatively on how to market the product. (more…)
Humans aren’t exactly receptive to change, especially when it comes to technology. According to estimates, almost 70 percent of IoT, RFID and IT projects fail due to low user-adoption. If users aren’t adopting your technologically superior solution, you are bound to have dismal sales. That’s where taking an educational marketing approach can give you rich dividends.
Almost 40 percent of users cite insufficient knowledge about available IoT and RFID solutions in the market as the reason for low adoption rates. Other common factors for justifying low adoption rates of new technologies are aversion to change, poor dissemination of information, technological complexity and unproven ROI.
How Educational Marketing Solves the Challenge of User Adoption