With Millennials at the helm of the population who has buying power, trends are changing. Today, more buyers than ever are interested in brands that are socially conscious and do some good for the world; in fact, a study by Nielsen shows that brands that display a commitment to social causes are more likely to build a loyal following and even increase their market share, and that more than 40 percent of North Americans and Europeans are more likely to buy from socially responsible brands that brands that are not, according to a 2015 Nielsen survey.
So, if you run a company that is related to science or technology, you can grow your customer base and attract new leads by positioning yourself as a socially-conscious organization. If your science product or service can be shown to help benefit the world, you can leverage your marketing efforts to bring in new customers and build a respected, well-liked reputation for your brand.
Here are some ways that you may be able to paint your technology business as a values-based brand. (more…)
Cisco’s IoT World Forum is holding a wonderful challenge open to women between the ages of 13-18 to develop innovative uses for IoT technologies. I love when my passion to help girls explore technology careers collaborates with my RFID marketing and IoT marketing business. According to Cisco, the Internet of Everything will generate 1.7 trillion dollars of incremental revenue in the next five years. By 2020, the girls can start cashing in on their IoT ideas.
Apply For the IoT World Forum Challenge Now
The deadline to apply is coming soon – May 19th – so click on the World Forum Challenge to apply.
I am happy to share with you this great lunch and learn event that will give classroom volunteers the tools they need to inspire students towards STEM careers. Please sign up for the “Tools for STEM Role Model Success, Brown Bag” by Tricia Berry, Director of Women in Engineering Program (WEP) at University of Texas at Austin and Texas Girls Collaborative Project (TxGCP). The event will be held at the Metroplex Technology Business Council, January 14th, 2015 11:30am to 1:00pm.
What is a STEM Role Model?
STEM (science, technology, engineering and math) professionals are creative problem solvers essential to our inspiring the future workforce. Explore how to describe your STEM career and lead hands-on activities in a way that excites kids, college students, and the public about technology careers. Participants will learn the “Recipe for Role Model Success” and fabulous in-person and online resources to engage as a STEMfire role model in our North Texas classrooms.