Category Archives for "Social Media"

7 Tips for Live Technology Events

One of the most effective ways for tech companies to boost business, foster relationships, generate new leads, and increase brand reach involves attending trade shows, expos, and other live events. Of course, you’ll want to take all steps possible to maximize the return on your efforts. Carefully planning before a technology events can help you get the most for your money and time. Continue reading

Measuring Your Online Presence, Part 8: Social Media

social media marketing

Social media has affected our lives in more ways than we could have possibly imagined when the networks first began to emerge. However, the technology community has been slow to adopt social media. Many business executives view Facebook, Twitter and LinkedIn as suitable only for personal connections or think they just apply to consumer marketing. According to Social Media Examiner’s 2015 Social Media Marketing Industry Report, though, 92 percent of marketers said that social media is important to their business.

So, it’s clear that social media is having a huge impact on many companies – but what are for business to business (B2B) technology companies really gaining from their social presence?

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