When Google AdWords remarketing first came onto the scene in 2010, many search engine marketers wondered if the new feature would be effective enough to warrant spending time on. Six years and multiple added features later, AdWords remarketing has proved itself to be one of the most powerful b2b search engine marketing tools available.
For those that might not know what remarketing is or who have never tried any of the remarketing features before, Google Adwords remarketing is a tool that displays your ads specifically to users who have already visited your website or mobile app. After a visitor leaves your website, remarketing will display your ads to them as they search on Google, browse other sites, or use mobile apps. Google recently added three excellent new features that make this tool even more powerful. (more…)
According to a 2015 report from Pew Research, 64 percent of U.S. adults own a smartphone, which is up from 35 percent in 2011. Americans use their smartphones for everything from texting and social networking to performing research and completing job applications. For business owners, having a website that functions well on mobile devices is no longer an option – it’s a necessity.
Mobile usability is now one of the most important factors when considering website functionality, and it’s not only because so many people will be accessing your site on mobile devices. Apart from user experience, Google has unambiguously stated that mobile usability is a ranking factor, meaning that if your site isn’t mobile-friendly, you won’t be ranked as highly in the search results as those that are. (more…)
Website functionality is vital to your online success. Put simply, if elements of your site don’t function properly, visitors will leave. Because you only have a few short seconds to make a good impression on visitors and have them continue to browse – and perhaps even convert – on your site, you have to maintain optimal site performance.
Website functionality deals with issues such as broken links, coding errors, server problems and browser compatibility. Everything needs to work as expected, including your outbound links, page load times, contact forms and more. If you’ve taken a look at your site analytics and noticed a very high bounce rate, investigating your website functionality is a great place to start. (more…)