Archive for RFID

Forward Vision Marketing Presenting at IoT Global Innovation Forum in Portland

Looking Forward: Ensuring IoT Success | IoT Global Innovation Forum

We are looking forward to speaking at the IoT Global Innovation Forum in Portland, July 10-11th.  There will be lots of technology companies and commercial, government, healthcare and industrial corporations coming together to share leading edge Internet of Things (IoT) ideas for improving our healthcare, environment, cities and lives.  While we all know that these great technology ideas will be shaping the future, we don’t want to gloss over the fact that humans aren’t exactly receptive to change, especially when it comes to technology. According to Cisco Survey, almost 75 percent of IoT projects fail due to poor adoption. In the Wednesday panel, Kelly Stark, principal of Forward Vision, Steve Griffith, industrial director of connected systems at NEMA, and Kevin Tate, chief revenue officer at Rigado, will be hosting a forum on Looking Forward: Ensuring IoT Success.  (more…)

Posted in: Uncategorized, Technology Marketing, RFID, IoT

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Educational Marketing Strategy for Technology Companies


Humans aren’t exactly receptive to change, especially when it comes to technology. According to estimates, almost 70 percent of IoT, RFID and IT projects fail due to low user-adoption. If users aren’t adopting your technologically superior solution, you are bound to have dismal sales. That’s where taking an educational marketing approach can give you rich dividends.

Almost 40 percent of users cite insufficient knowledge about available IoT and RFID solutions in the market as the reason for low adoption rates. Other common factors for justifying low adoption rates of new technologies are aversion to change, poor dissemination of information, technological complexity and unproven ROI.

How Educational Marketing Solves the Challenge of User Adoption

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Posted in: Technology Marketing, RFID, IoT, Webinar

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Sydney Ann Shintaffer Brings Her Talents to Forward Vision’s Team

Sydney Ann Shintaffer

Forward Vision Marketing has long taken pride in our practice of supporting young people who are just beginning their careers. We enjoy partnering with fresh faces who are interested in marketing as a career path and believe we can offer our clients brilliant, cutting-edge and modern ideas. We are excited to announce that we have offered Sydney Ann Shintaffer an internship with Forward Vision, which we believe will be beneficial for her, our business and our clients. (more…)

Posted in: Uncategorized, Event Marketing, Social Media, Corporate Branding, SEM, SEO, Technology Marketing, Technical Writing, RFID, RFID Journal Live!, Digital Marketing, Web Design

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