With Millennials at the helm of the population who has buying power, trends are changing. Today, more buyers than ever are interested in brands that are socially conscious and do some good for the world; in fact, a study by Nielsen shows that brands that display a commitment to social causes are more likely to build a loyal following and even increase their market share, and that more than 40 percent of North Americans and Europeans are more likely to buy from socially responsible brands that brands that are not, according to a 2015 Nielsen survey.
So, if you run a company that is related to science or technology, you can grow your customer base and attract new leads by positioning yourself as a socially-conscious organization. If your science product or service can be shown to help benefit the world, you can leverage your marketing efforts to bring in new customers and build a respected, well-liked reputation for your brand.
Here are some ways that you may be able to paint your technology business as a values-based brand. (more…)
Your company’s product just caught fire in a customer’s hand. A tawdry scandal in your workplace makes the news, placing you, and your stakeholders, in a precarious, if not legally threatening situation. What to do: stop and think or react?
Actually, both. The key is to remember that transparency applies here and NOW. By being honest with yourself, your colleagues, and your clients you’ll be armed to control the fallout.
A critical component of every enterprise business plan is a good crisis communications strategy to protect your brand, your partners and your constituents.
If not backed by a team of communications experts, a crisis – in either the form of a PR crisis or a physical one – could take its toll on the organization’s profitability, reputation, or all of the above, especially if news of the problem goes viral.
Here are some tips to stop the bleeding: (more…)
There are some who say email marketing is an outdated technique that’s no longer useful for increasing brand exposure and getting leads. But this couldn’t be farther from the truth – a finely-tuned email marketing campaign will not only increase clickthrough rates to your website, it can also boost sales for the products or services you provide. Like any method of building your online presence, however, email marketing requires plenty of planning and forethought. (more…)