Category Archives for "AdWords"

Guide to Google Remarketing Ads

Ultimate Guide to Google Remarketing Ads for Trade Show Advertising

If you are planning to advertise for a trade show today, there’s one advertising strategy you shouldn’t overlook, and that’s Google remarketing Ads. When you use remarketing tactics, you place ads in the browsers of people who have already viewed your website or content, so you can increase the chances you are advertising to people who have an expressed interest in your company. If you want to harness the power of remarketing for trade show advertising, read on. This information can help you use ads on the Google Display and Google Search Networks to target more qualified leads and more effectively reach people who are interested in your trade show.

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The Best Way to Target Customers is Geofencing and IP Targeting

If you want to target customers who are interested in your brand and ready to buy, you should rely on two strategies: geofencing and IP Targeting.

What is Geofencing?

When you take advantage of geofencing, you use GPS or RFID to create a geographic boundary. When people cross that boundary, it triggers an automatic messages or alert that is sent to their phone via text, email, or push notification. Geofencing is a way to communicate with customers and potential customers within a specific geographic area, which is a smart way to target the people who are doing an activity related to what your business sells or are near your retail store and potentially thinking about making a purchase. Continue reading

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