Category Archives for "Marketing Communications"

The Best Way to Target Customers is Geofencing and IP Targeting

If you want to target customers who are interested in your brand and ready to buy, you should rely on two strategies: geofencing and IP Targeting.

What is Geofencing?

When you take advantage of geofencing, you use GPS or RFID to create a geographic boundary. When people cross that boundary, it triggers an automatic messages or alert that is sent to their phone via text, email, or push notification. Geofencing is a way to communicate with customers and potential customers within a specific geographic area, which is a smart way to target the people who are doing an activity related to what your business sells or are near your retail store and potentially thinking about making a purchase. Continue reading

Artificial Intelligence Marketing | Forward Vision

Get Ready for Marketing with Artificial Intelligence, Mobile Search And IoT

If you work in marketing today, you should make sure you’re taking advantage of all of the technology that’s available, at your fingertips. Technology can not only make your job easier and more convenient, but it can also make your marketing efforts more precise and effective, and it can ensure that you’re staying at least in line with (if not ahead of) your competitors. Here are some ways that you should be preparing to use tech so you can up your marketing game. Continue reading

Do You Need to Worry About GDPR Compliance | Forward Vision Marketing

Do You Need to Worry About GDPR Compliance?

Unless you’ve been living under a rock, you’ve probably heard something about GDPR. GDPR stands for General Data Protection Regulation and is a regulation recently passed in the EU.

Passed into effect May 25, GDPR is a privacy law that has major implications for online entrepreneurs. If you’re wondering if GDPR affects you and how you can stay in compliance, here’s everything you need to know.

What Does GDPR Cover?

Because it has wide-ranging effects and impacts, it’s essential for modern online businesses to consider GDPR in their daily activities. Here are a few things that are covered by the GDPR: Continue reading

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