Category Archives for "Marketing Communications"

Customer Centricity

Customer Centricity will Drive Transformation

Marketing Trends Countdown for 2019

#10 – Customer Centricity will Drive Transformation

Customer Centricity essentially means understanding what change your company brings to those who use your products and services, what challenges you are solving for your clients, and how your clients react to what you are offering.  The CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Continue reading

…And Here Are The Top Marketing Trends For 2019

With the arrival of the new year comes the anticipation of doing things bigger and better.  Your workload becomes increasingly tangled in this digital transformation, how can you keep up with the latest marketing trends? How do you know what marketing strategies will make an impact on your bottom line?

As we dig into the strategies and opportunities for 2019, we put together a list of the top ten marketing trends, drawn from our experience with current customers and our learnings from the last Digital Summit in Dallas Continue reading

The Best Way to Target Customers is Geofencing and IP Targeting

If you want to target customers who are interested in your brand and ready to buy, you should rely on two strategies: geofencing and IP Targeting.

What is Geofencing?

When you take advantage of geofencing, you use GPS or RFID to create a geographic boundary. When people cross that boundary, it triggers an automatic messages or alert that is sent to their phone via text, email, or push notification. Geofencing is a way to communicate with customers and potential customers within a specific geographic area, which is a smart way to target the people who are doing an activity related to what your business sells or are near your retail store and potentially thinking about making a purchase. Continue reading

1 2 3 14
>