Category Archives for "Content Marketing"

Referral Marketing Programs for Lead Generation

Referral Marketing Programs for Lead Generation

Generating leads is important for any business who wants to succeed. However, there are many different techniques for lead generation, and it can be hard for business owners to know which are the smartest and most important to focus on. One of the most important and often overlooked lead generation strategy is referral marketing. Referral marketing programs can help companies grow their customer base while keeping current customers loyal and happy. Here’s what a referral marketing program is, how your business can benefit, and some ideas for setting one up.

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Best LinkedIn Strategy for Inside Sales and B2B Technology Sales

Best LinkedIn Strategy for Inside Sales and B2B Technology Sales

When marketing a B2B inside sales or technology company, there are many platforms to take advantage of, and one of the most important is social media. Although there are multiple social media channels, LinkedIn is the best channel for good selling opportunities for B2B companies. Read on to learn more about how you can best use LinkedIn strategically to market your inside sales or B2B tech sales company  and how you can harness the expertise from the Forward Vision LinkedIn Social Selling workshop to make sure you’re getting the most from the platform.

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Educational Marketing | Forward Vision

Educational Marketing Strategy for Technology Companies

Humans aren’t exactly receptive to change, especially when it comes to technology. According to estimates, almost 70 percent of IoT, RFID and IT projects fail due to low user-adoption. If users aren’t adopting your technologically superior solution, you are bound to have dismal sales. That’s where taking an educational marketing approach can give you rich dividends.

Almost 40 percent of users cite insufficient knowledge about available IoT and RFID solutions in the market as the reason for low adoption rates. Other common factors for justifying low adoption rates of new technologies are aversion to change, poor dissemination of information, technological complexity and unproven ROI. Continue reading

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