Category Archives for "Content Marketing"

Best LinkedIn Strategy for Inside Sales and B2B Technology Sales

Best LinkedIn Strategy for Inside Sales and B2B Technology Sales

When marketing a B2B inside sales or technology company, there are many platforms to take advantage of, and one of the most important is social media. Although there are multiple social media channels, LinkedIn is the best channel for good selling opportunities for B2B companies. Read on to learn more about how you can best use LinkedIn strategically to market your inside sales or B2B tech sales company  and how you can harness the expertise from the Forward Vision LinkedIn Social Selling workshop to make sure you’re getting the most from the platform.

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Educational Marketing | Forward Vision

Educational Marketing Strategy for Technology Companies

Humans aren’t exactly receptive to change, especially when it comes to technology. According to estimates, almost 70 percent of IoT, RFID and IT projects fail due to low user-adoption. If users aren’t adopting your technologically superior solution, you are bound to have dismal sales. That’s where taking an educational marketing approach can give you rich dividends.

Almost 40 percent of users cite insufficient knowledge about available IoT and RFID solutions in the market as the reason for low adoption rates. Other common factors for justifying low adoption rates of new technologies are aversion to change, poor dissemination of information, technological complexity and unproven ROI. Continue reading

Online Lead Generation, Part 6: Webinars

Webinars are a fantastic way to generate leads for your business while establishing your company as a leader in its industry. Webinars are online presentations that can happen in real-time or on-demand by viewing a recording. They generally last from 30 to 60 minutes and can include one speaker or an entire panel.

To get an idea of just how powerful webinars can be, here are a few statistics from the 2016 ON24 Webinar Benchmarks Report, which followed 12,870 webinars from January 2015 to December 2015. The webinars were given by 500 organizations comprised of large enterprises to small- and medium-sized businesses:

  • The average number of attendees was 225.
  • 85 percent of webinars offered a question and answer session
  • 22 percent of webinars offered polls and collected survey data.
  • The average webinar viewing time was 56 minutes

Clearly, webinars are perfect for lead nurturing due to their wide reach, interactivity and time spent with your brand. Also, along with white papers, webinars are the top content most likely to be shared with colleagues. If your webinar is recorded, people may receive the link from their colleagues and watch it when it is convenient if they were unable to attend. Continue reading