Category Archives for "Content Marketing"

Referral Marketing Programs for Lead Generation

Referral Marketing Programs for Lead Generation

Generating leads is important for any business who wants to succeed. However, there are many different techniques for lead generation, and it can be hard for business owners to know which are the smartest and most important to focus on. One of the most important and often overlooked lead generation strategy is referral marketing. Referral […]

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Educational Marketing | Forward Vision

Educational Marketing Strategy for Technology Companies

Humans aren’t exactly receptive to change, especially when it comes to technology. According to estimates, almost 70 percent of IoT, RFID and IT projects fail due to low user-adoption. If users aren’t adopting your technologically superior solution, you are bound to have dismal sales. That’s where taking an educational marketing approach can give you rich […]

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