Category Archives for "Branding"

Referral Marketing Programs for Lead Generation

Referral Marketing Programs for Lead Generation

Generating leads is important for any business who wants to succeed. However, there are many different techniques for lead generation, and it can be hard for business owners to know which are the smartest and most important to focus on. One of the most important and often overlooked lead generation strategy is referral marketing. Referral marketing programs can help companies grow their customer base while keeping current customers loyal and happy. Here’s what a referral marketing program is, how your business can benefit, and some ideas for setting one up.

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Best LinkedIn Strategy for Inside Sales and B2B Technology Sales

Best LinkedIn Strategy for Inside Sales and B2B Technology Sales

When marketing a B2B inside sales or technology company, there are many platforms to take advantage of, and one of the most important is social media. Although there are multiple social media channels, LinkedIn is the best channel for good selling opportunities for B2B companies. Read on to learn more about how you can best use LinkedIn strategically to market your inside sales or B2B tech sales company  and how you can harness the expertise from the Forward Vision LinkedIn Social Selling workshop to make sure you’re getting the most from the platform.

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Achieve Your Vision for 2019

Brand
Brand concept on blackboard

If your company wants to create a plan and establish metrics to help you reach your target sales goals in 2019, you need to get a benchmark of your digital marketing brand. It’s essential for you to understand your digital marketing strengths and weaknesses if you want to fully grasp how your organization can improve marketing and grow in the year to come. One essential step to achieving your vision in 2019 is doing a full digital marketing audit. A marketing audit can help you see where you’re doing great or falling behind, as well as how you measure up to your peers and competitors, as well as what concrete improvements you can make. Continue reading

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