Marketing in a Recession

Top Five Strategies for Marketing in a Recession

A long time ago, at a university not too far away, I had a public relations professor that said in an economic downturn, one of the worst choices a business could make was to drop their advertising and marketing.Today, against the backdrop of the COVID-19 pandemic and its social distancing guidelines, I couldn’t agree more because as a consumer, I have no idea how most companies have responded to this crisis.

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Social Selling in Times of Social Distance

Social Selling in Times of Social Distance

“Social Selling” is the process of using social networks to find and interact with prospects, clients, and referrals resulting in additional definitive sales. It is the modern way to create and develop meaningful relationships with existing and potential clients. Facebook, Twitter, Instagram, LinkedIn and other social networks are the first natural point of contact when a potential customer is ready to buy and/or seek information to buy.

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B2B Selling with Social Distancing

The Virtual Experience for B2B Selling with Social Distancing – Making it Count

In our past world of B2B technology, the most effective way to build a long-lasting relationship is hosting your clients in-house with highly involved activities such as product demo’s, product training, co-development of technology solutions and sharing technology roadmaps. The conversations are rich because they are focused on solving the urgent needs that your client […]

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