The Best Way to Target Customers is Geofencing and IP Targeting

If you want to target customers who are interested in your brand and ready to buy, you should rely on two strategies: geofencing and IP Targeting.

What is Geofencing?

When you take advantage of geofencing, you use GPS or RFID to create a geographic boundary. When people cross that boundary, it triggers an automatic messages or alert that is sent to their phone via text, email, or push notification. Geofencing is a way to communicate with customers and potential customers within a specific geographic area, which is a smart way to target the people who are doing an activity related to what your business sells or are near your retail store and potentially thinking about making a purchase. Continue reading

Artificial Intelligence Marketing | Forward Vision

Get Ready for Marketing with Artificial Intelligence, Mobile Search And IoT

If you work in marketing today, you should make sure you’re taking advantage of all of the technology that’s available, at your fingertips. Technology can not only make your job easier and more convenient, but it can also make your marketing efforts more precise and effective, and it can ensure that you’re staying at least in line with (if not ahead of) your competitors. Here are some ways that you should be preparing to use tech so you can up your marketing game. Continue reading

10 Essential SEO Tactics

10 Essential SEO Tactics to Grow Your Business

If you are interested in growing your business via the web today, you need to master the art of search engine optimization or SEO. SEO allows you to shape your website and its content so that it ranks high on Google and other search engines, which means it appears close to the first page in search engine results and is easily discoverable.

If you want to harness the power of SEO today to ensure that your business gets found online, you should make sure you tackle these 10 essential SEO tactics: Continue reading