Social Media Exploding in IT

Recently, a new company from China wanted to launch in the US market and decided to try social media marketing instead of a traditional marketing strategy.  The company, Xerafy, leveraged nearly every type of social media that exists to build a substantial brand. Employees and partners published weekly blogs along with Twitter, Facebook, and Linked […]

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Top Ways to Use Social Media for Tradeshow Promotion

Registrants can become your greatest asset for tradeshow promotion There are several new solutions available that allow attendees and exhibitors to spread the word and become the advocate of your event and market it to their peers.  This is often referred to as crowdsourcing and it is a fantastic approach to create awareness – spreading […]

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