Setting Goals for the New Year with a Free Marketing Audit

marketing audit scorecardForward Vision Marketing, LLC, provides a free marketing audit to help companies discover their website’s strengths and weaknesses in relation to industry competitors and how to make improvements for better B2B lead creation and conversion. The free marketing audit includes a thorough analysis of a company’s website content, functionality, search engine performance, social media presence and overall B2B marketing strategy. Forward Vision Marketing tailors the marketing audit to the client’s industry, competition and target market.

Forward Vision’s marketing audit includes a ten-point scorecard that reviews keywords, SEO/SEM , google analytics, social media, website branding, website content, best practice UX design, overall functionality, and mobile accessibility. The market value of the audit is $1800, but for a limited time, Forward Vision Marketing is offering this as a free, no-obligation service.

“The marketing audit provided us the insights and analysis of how our website is performing versus our competitors when it comes to search engine ranking and website traffic,” said Jerry Garrett, Managing Director of Convergence Systems Limited. “The assessment pinpointed the key areas to improve and gave us a strategy of how to make improvements quickly.”

“Now is the perfect time for companies to get a benchmark of their digital marketing brand in order to create plans and establish metrics to easier reach their target sales goals in 2013,” said Jorg Deckerhibbel, Principal at Forward Vision Marketing, LLC.

The marketing audit is free and it’s easy to get started. Just fill out the request form at ForwardVision.net and we will contact you to better understand your goals and gather the data required to complete the audit. The process can take as short as a week depending on the depth of information to analyze.

View the full press release on ReleaseWire.

The Importance of a Strong Mission and Vision Statement

We worked with the Texas A&M University Electronics Engineering Technology group this week on their mission and vision statement.

A group comprised of faculty members and industry partners spent the day discussing what the goals of the program should be, now and in the future. It was a great workshop, with lots of spirited discussions and exercises that helped define the purpose and direction of the eSET program.

As a rule, the mission statement is used for internal purposes in an effort to unite a company’s strategy and communicate the emotional benefits to the target customer. It should go well beyond the functional aspects of a product or service.

It’s not meant to be a catchy phrase but rather a well thought-out single statement focusing on customer aspirations versus product benefits or company attributes.

Mission and Vision Statement Analysis Questions

Along the way, we judged different draft versions of the mission statement by asking the following questions:

  • Is it compelling?
  • Is it distinct?
  • Is it achievable?
  • It it sustainable?

For the vision statement, we challenged the group to think beyond what they were currently doing and look at where they would like to take the eSET program. We kept asking questions on what the ultimate goal should be – if there were no constraints.

The team found out quickly that it’s hard to look beyond what seems possible right now and push towards a goal that might be beyond the usual 3 month forecast.

But that’s the beauty of a vision statement that is also aspirational and inspiring. It should be something that excites every single person within an organization, it’s what keeps everyone coming in early and motivated.

After crafting the mission and vision statement, the next steps will be to validate our ideas through a customer and stakeholder survey along with in-depth interviews and focus groups.

Only by stepping back and taking the time to understand the services or products a company provides and what emotional connections it can forge with customers can we create a marketing plan with technology corporate branding that will be effective, achievable and ultimately resonate with customers on a deeper level.

As we move forward, we’ll keep you updated on our progress. Our time with the Texas A&M team was well spent and we’re on our way, having laid the foundation by defining the goals for the program in the near future and beyond.

Why Do You Need a Proofreader?

You may think you can do your own editing, but authors often do not read their content from the perspective of the reader. An external marketing company can act as your proofreader and save you some embarrassment like the errors shown below. Of course, poor proofreading does provide a good laugh for the reader.

Forward Vision Marketing, LLC, specializes in communicating in a business-to-business marketplace, especially concerning technology PR. We understand technology and focus on communicating technical product features to customers and companies. Our professional high-tech writers, copyeditors, and proofreaders check manuals, contracts, letters and reports, as well as medical, business and technical documents.

A Proofreader Can Prevent Mistakes Like These:

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