Maximize Your Website ROI With a Free Lunch and Learn

Forward Vision Marketing and Access Business Centers is offering a free lunch and learn to help companies discover their website’s strengths and weaknesses in relation to industry competitors and how to make improvements for better lead generation, conversion and overall website ROI.

“Now is the perfect time for companies to assess their digital marketing footprint in the marketplace,” said Jorg Deckerhibbel, Principal at Forward Vision Marketing, LLC. “Businesses from small to large will walk away with the information needed to create plans and establish metrics for reaching their target sales goals in 2013.”

“We welcome attendees to attend the lunch and learn and experience a totally different conference center environment,” said Hector Soto, Business and Technology Manger, Access Business Centers. “We provide the perfect mix between the last generation technologies and high level business development tools for a more productive meeting place.”

Registrants of the lunch and learn will receive an offer for a free marketing audit from Forward Vision Marketing. Forward Vision’s website marketing audit includes a ten point scorecard that reviews keywords, SEO/SEM , google analytics, social media, website branding, website content, best practice UX design, overall functionality, and mobile accessibility. The market value of the audit is $1800.

“Forward Vision provided us the insights and analysis of how our website is performing versus our competitors when it comes to search engine ranking and website traffic,” said Jerry Garrent, Managing Director, Convergence Systems Limited. “Their assessment pinpointed the key areas we needed to improve and gave us a strategy of how to make improvements quickly.”

The lunch is free but space is limited so registration is required.

website roi

The Maximize Website ROI Lunch and Learn is being held at the award winning Access Business Center located in the heart of Dallas at 5080 Spectrum Dr. Suite 1000 E Addison, Texas on Tuesday, April 23rd from 11:30am to 12:30pm.

About Forward Vision Marketing, LLC

Forward Vision is a full service marketing agency that understands technology and how to best achieve results in a business-to-business marketplace. We specialize in communicating technical product features to the customer, accomplishing clear business objectives and measuring the results. Our combination of marketing expertise and experience in different technological fields puts us a unique position for RFID marketing, IoT marketing and many other types of technology marketing.

Forward Vision is headquartered in Dallas, Texas and serves customers around the world in website development, SEO, B2B lead creation, online advertising, branding, marketing strategy, press relations, brochures, data sheets, white papers, trade show booth strategy, and event planning.

About Access Business Centers

Access provide a sophisticated professional office environment that offers high quality executive suites and conference centers. Our entire facility is the result of collaboration with innovative facility designers at InterPrise Design and with significant support and research provided by Steelcase Corporation. Our team of productivity experts helps us to create the most comfortable office environment in the industry.

Marketing STEM Education

Forward Vision Marketing is involved in several initiatives, connecting industry to programs that support science, technology, engineering and math (STEM) education. We see an exciting trend in education today, focusing on more projects based learning that teaches students real world problem solving skills.

Just like any company, the education system needs a marketing plan that creates awareness around it and fosters communication between all the different stakeholders involved. As part of the Metroplex Technology Business Council (MTBC) STEM charter, Forward Vision Marketing is helping to market STEM education.

We participated in a STEM workshop that included ISD STEM coordinators around the North Texas Area and key industry leaders such as Cisco and Texas Instruments. The goal of the workshop was to build connections, engage with the ISD community, and establish a plan to create awareness around the program.

I was inspired to meet coordinators such as Sam Farsaii, Director of Instructional Technology for Irving ISD, and find out what the Irving ISD system is doing to better prepare and inspire students to pursue post-secondary education in STEM subjects.

Also involved was Martha Hogan, Executive Dean of the Richland Community College School of Engineering, Business, and Technology. She is helping high school students gain college credits in STEM courses and advise them on their college path. Martha has also traveled to China, Finland, and many more in an effort to help countries replicate the model that Richland Community College has developed.

I also met another kindred spirit in Dr. David Vinson from Wylie ISD. He was a marketer in his previous life and understands how critical a strong marketing program is to the success of the MTBC STEM initiative. One of his strategies is to share past student success stories to inspire current students and help them realize that they also have what it takes to getting a STEM degree.

For more information about the MTBC STEM initiatives, to volunteer or join MTBC STEM Team e-mail Pam Krause or call 972-792-2859.

Google Analytics Certified

google analytics certified

For businesses, understanding the online behavior of visitors is a great resource for marketing optimization, expanding client base, and even generating revenue. Web analytics tools such as Google Analytics can help you answer important questions such as how much traffic your website is receiving, where your clients are coming from, what your clients are doing on your website, when your clients are most likely to visit, how much revenue they are generating, and much more.

With that in mind, we strive to build a team that creates B2B marketing strategies based on facts uncovered through analytics. And as part of our ongoing educational program, we are happy to announce that Yingyao Xu is officially Google Analytics certified. Yingyao Xu has shown exemplary qualities that any company would search for in an individual: she is hardworking, patient, and perseveres to achieve beyond her known ability.

Yingyao has had several months of experience in managing various clients’ Google Analytics accounts by quickly picking up on the skills necessary to thrive in the field. With her newfound knowledge, she can help serve Forward Vision Marketing by discovering insights about our clients’ customer base and how to best serve them.

Forward Vision Marketing is proud of Yingyao for her many efforts and successes in developing a better understanding of Internet statistics. By passing the Google Analytics Individual Qualification test, she has represented the many ideals our company stands for.

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