…And Here Are The Top Marketing Trends For 2019

With the arrival of the new year comes the anticipation of doing things bigger and better.  Your workload becomes increasingly tangled in this digital transformation, how can you keep up with the latest marketing trends? How do you know what marketing strategies will make an impact on your bottom line?

As we dig into the strategies and opportunities for 2019, we put together a list of the top ten marketing trends, drawn from our experience with current customers and our learnings from the last Digital Summit in Dallas Continue reading

The Best Way to Target Customers is Geofencing and IP Targeting

If you want to target customers who are interested in your brand and ready to buy, you should rely on two strategies: geofencing and IP Targeting.

What is Geofencing?

When you take advantage of geofencing, you use GPS or RFID to create a geographic boundary. When people cross that boundary, it triggers an automatic messages or alert that is sent to their phone via text, email, or push notification. Geofencing is a way to communicate with customers and potential customers within a specific geographic area, which is a smart way to target the people who are doing an activity related to what your business sells or are near your retail store and potentially thinking about making a purchase. Continue reading

Get Ready for Marketing with Artificial Intelligence, Mobile Search And IoT

If you work in marketing today, you should make sure you’re taking advantage of all of the technology that’s available, at your fingertips. Technology can not only make your job easier and more convenient, but it can also make your marketing efforts more precise and effective, and it can ensure that you’re staying at least in line with (if not ahead of) your competitors. Here are some ways that you should be preparing to use tech so you can up your marketing game. Continue reading