Damage Control: 3 Tips to Survive a PR Crisis

PR Crisis Management | Forward Vision Marketing

Your company’s product just caught fire in a customer’s hand. A tawdry scandal in your workplace makes the news, placing you, and your stakeholders, in a precarious, if not legally threatening situation. What to do: stop and think or react?

Actually, both. The key is to remember that transparency applies here and NOW. By being honest with yourself, your colleagues, and your clients you’ll be armed to control the fallout.

A critical component of every enterprise business plan is a good crisis communications strategy to protect your brand, your partners and your constituents.

If not backed by a team of communications experts, a crisis – in either the form of a PR crisis or a physical one – could take its toll on the organization’s profitability, reputation, or all of the above, especially if news of the problem goes viral.

Here are some tips to stop the bleeding: (more…)

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How to Select a Marketing Agency for Technology Businesses

marketing-agency-red-doorHarvard Business Review ran an article on the importance of marketing in 1991. The importance of marketing can’t be emphasized enough in the 21st century. With almost every industry global, thanks to the internet, it is smart marketing that can get you heard above the din. That’s where the role of a good marketing agency comes in. But how do you choose from the tens of thousands of marketing agencies out there? Here is a five-point guide to help you find the right fit for your company:

Are they experienced in your industry?

Marketing is about understanding what resonates with your target audience. A marketing agency that has primarily worked with lifestyle brands in the past wouldn’t be too well-versed with the tech space. Similarly, a marketing agency that specializes in B2C marketing won’t be a good fit for B2B requirements. Pick an agency that has previous experience in your field of expertise. For example, Forward Vision Marketing has marketing experience in the technology B2B marketing space, notably RFID marketing, IoT, oil and gas, telecom, and security. The closer you can get to the exact expertise, the better it is. (more…)

Posted in: Technology Marketing

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Google Adwords Certified for B2B Marketing

Did you know that all the search engine and adwords marketing experts at Forward Vision Marketing have been Google Certified? As part of our full offering of B2B marketing services, our PPC specialists manage local, national and multi-national AdWords, Facebook Ads, Twitter Ads, and Linked In ad campaigns.

As technology marketing company, we place heavy emphasis on measurability. It is important to understand what kind of return you are generating with your marketing spending. With platforms like Google AdWords, our clients can reach a wide range of customers looking for specific keywords. AdWords campaigns make it easy for you to control your spending, while LinkedIn and Facebook can help you target the specific customers and industries that are valuable to your business, which is perfect for B2B lead creation. We can work with you to determine the best course of action, and offer a variety of ad options, including:

  • Search Ads
  • URL Remarketing Ads
  • Display Ads
  • Google Merchant Ads
  • YouTube Video Ads
  • Facebook Ads
  • Linked In Ads
  • Twitter Ads

Let us provide you a free assessment of your current AdWords strategy.

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