The Best Way to Target Customers is Geofencing and IP Targeting
If you want to target customers who are interested in your brand and ready to buy, you should rely on two strategies: geofencing and IP Targeting.
What is Geofencing?
When you take advantage of geofencing, you use GPS or RFID to create a geographic boundary. When people cross that boundary, it triggers an automatic messages or alert that is sent to their phone via text, email, or push notification. Geofencing is a way to communicate with customers and potential customers within a specific geographic area, which is a smart way to target the people who are doing an activity related to what your business sells or are near your retail store and potentially thinking about making a purchase. Continue reading