Here’s a snippet of an interview from Voyage Dallas that let me tell my story – how I got started and how I got to where I am today. Please read the full article here: http://voyagedallas.com/interview/meet-kelly-stark-forward-vision-marketing/
I actually started as a chemical engineer at Texas Instruments in 1995 and was one of the few female semiconductor process engineers at Micron and Texas Instruments. I went to SMU Cox School of Business for my MBA and fell in love with marketing. I enjoy marketing technology products and services because I could utilize both sides of my brain to understand the science behind the technology and how it solves the customers’ problems as well as creatively on how to market the product. (more…)
Successfully navigating a B2B product launch involves a great deal of careful planning and preparation. In addition to strong core marketing messages, B2B product launches also require a range of educational resources, such as data sheets, white papers and guides to help businesses get started with using the product. With the right marketing agency for B2B tech products on board, you can successfully market your B2B product to the target audience. Let’s take a look at the steps you need to go through to market your tech product to businesses. (more…)
Are you curious about how technology companies are planning on marketing?
We want to find out what marketing tactics technology companies think work best for their business-to-business marketing efforts and how they measure their results. Help us answer the question by participating in our short five question Digital Marketing Survey online and enter to win one of our multiple $100 Amazon gift cards giveaways. (more…)