All Posts by Veronica Henley

Guide to Google Remarketing Ads

Ultimate Guide to Google Remarketing Ads for Trade Show Advertising

If you are planning to advertise for a trade show today, there’s one advertising strategy you shouldn’t overlook, and that’s Google remarketing Ads. When you use remarketing tactics, you place ads in the browsers of people who have already viewed your website or content, so you can increase the chances you are advertising to people who have an expressed interest in your company. If you want to harness the power of remarketing for trade show advertising, read on.

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Customer Centricity

Customer Centricity will Drive Transformation

Customer Centricity essentially means understanding what change your company brings to those who use your products and services, what challenges you are solving for your clients, and how your clients react to what you are offering. The CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.”

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