All Posts by Philip Sorrells

B2B Selling with Social Distancing

The Virtual Experience for B2B Selling with Social Distancing – Making it Count

In our past world of B2B technology, the most effective way to build a long-lasting relationship is hosting your clients in-house with highly involved activities such as product demo’s, product training, co-development of technology solutions and sharing technology roadmaps. The conversations are rich because they are focused on solving the urgent needs that your client […]

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Agile Marketing

Agile Marketing

Agile Marketing improves the speed, predictability, transparency, and adaptability of the marketing function. It applies an iterative process based on short marketing experiments, frequent feedback, and the ability to react to changing market conditions. What is Agile Marketing? Agile Marketing is an approach to marketing inspired by the Agile approach used in software development. Like the […]

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