All Posts by Kelly Stark

RFID Journal Live! 2014: Update From Kelly Stark

RFID Journal Live! 2014 had a good showing this year, surpassing last years’ show in attendance with over 2800 attendees. The booths were packed and we know that some exhibitors walked away with close to 250 leads filled with real opportunities.

There was some interesting RFID marketing and RFID industry news this year, with Zebra buying up Motorola’s enterprise mobility business for $3.45 billion. The huge price tag is a good signal that AIDC has a good future. Airbus, Marks & Spencer, and Bechtel all announced expansions of their programs.

Other big news out of RFID Live! was the announcement of RAIN RFID Alliance started by AIM Global, Impinj, Smartrac, Intel and Google. I won’t be surprised to see the RAIN logo “raining” over the next year’s show as more people replace the mouthful “UHF EPC Class 1 Gen 2” with simply “RAIN”.

As part of our marketing efforts, we created some technology explainer videos of our clients’ “coolest demos.” Below is a demo featuring myself with the new FEIG OBID Blade Reader.

FEIG’s OBID Blade Reader at RFID Journal Live! 2014

Marketing Mistakes in the New Year

marketing mistakesI’m sure you’ve been busy creating your B2B marketing strategy or your personal new year’s resolutions. Well, I’ve already blown my new year’s resolution so I needed to remind myself that it’s ok to make mistakes. In fact, here’s a great quote from Neil Gaiman that will make you proud to make mistakes.

“I hope that in this year to come, you make mistakes.

Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re Doing Something.

So that’s my wish for you, and all of us, and my wish for myself. Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before. Don’t freeze, don’t stop, don’t worry that it isn’t good enough, or it isn’t perfect, whatever it is: art, or love, or work or family or life.

Whatever it is you’re scared of doing, Do it.

Make your mistakes, next year and forever.” Continue reading

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