All Posts by Kelly Stark

Best LinkedIn Strategy for Inside Sales and B2B Technology Sales

Best LinkedIn Strategy for Inside Sales and B2B Technology Sales

When marketing a B2B inside sales or technology company, there are many platforms to take advantage of, and one of the most important is social media. Although there are multiple social media channels, LinkedIn is the best channel for good selling opportunities for B2B companies. Read on to learn more about how you can best use LinkedIn strategically to market your inside sales or B2B tech sales company  and how you can harness the expertise from the Forward Vision LinkedIn Social Selling workshop to make sure you’re getting the most from the platform.

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Customer Centricity

Customer Centricity will Drive Transformation

Marketing Trends Countdown for 2019

#10 – Customer Centricity will Drive Transformation

Customer Centricity essentially means understanding what change your company brings to those who use your products and services, what challenges you are solving for your clients, and how your clients react to what you are offering.  The CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Continue reading

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