All Posts by Kelly Stark

Referral Marketing Programs for Lead Generation

Referral Marketing Programs for Lead Generation

Generating leads is important for any business who wants to succeed. However, there are many different techniques for lead generation, and it can be hard for business owners to know which are the smartest and most important to focus on. One of the most important and often overlooked lead generation strategy is referral marketing. Referral marketing programs can help companies grow their customer base while keeping current customers loyal and happy. Here’s what a referral marketing program is, how your business can benefit, and some ideas for setting one up.

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Agile Marketing

Agile Marketing

Agile Marketing improves the speed, predictability, transparency, and adaptability of the marketing function. It applies an iterative process based on short marketing experiments, frequent feedback, and the ability to react to changing market conditions.

What is Agile Marketing?

Agile Marketing is an approach to marketing inspired by the Agile approach used in software development. Like the software approach, Agile Marketing emphasizes iterative processes, collaboration, self-organization, and a client centric philosophy.  It is based on a series of values ​​and principles and a working method or framework to evaluate the practice of such principles.

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Guide to Google Remarketing Ads

Ultimate Guide to Google Remarketing Ads for Trade Show Advertising

If you are planning to advertise for a trade show today, there’s one advertising strategy you shouldn’t overlook, and that’s Google remarketing Ads. When you use remarketing tactics, you place ads in the browsers of people who have already viewed your website or content, so you can increase the chances you are advertising to people who have an expressed interest in your company. If you want to harness the power of remarketing for trade show advertising, read on. This information can help you use ads on the Google Display and Google Search Networks to target more qualified leads and more effectively reach people who are interested in your trade show.

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