With Millennials at the helm of the population who has buying power, trends are changing. Today, more buyers than ever are interested in brands that are socially conscious and do some good for the world; in fact, a study by Nielsen shows that brands that display a commitment to social causes are more likely to build a loyal following and even increase their market share, and that more than 40 percent of North Americans and Europeans are more likely to buy from socially responsible brands that brands that are not, according to a 2015 Nielsen survey.
So, if you run a company that is related to science or technology, you can grow your customer base and attract new leads by positioning yourself as a socially-conscious organization. If your science product or service can be shown to help benefit the world, you can leverage your marketing efforts to bring in new customers and build a respected, well-liked reputation for your brand.
Here are some ways that you may be able to paint your technology business as a values-based brand. (more…)
Humans aren’t exactly receptive to change, especially when it comes to technology. According to estimates, almost 70 percent of IoT, RFID and IT projects fail due to low user-adoption. If users aren’t adopting your technologically superior solution, you are bound to have dismal sales. That’s where taking an educational marketing approach can give you rich dividends.
Almost 40 percent of users cite insufficient knowledge about available IoT and RFID solutions in the market as the reason for low adoption rates. Other common factors for justifying low adoption rates of new technologies are aversion to change, poor dissemination of information, technological complexity and unproven ROI.
How Educational Marketing Solves the Challenge of User Adoption
Harvard Business Review ran an article on the importance of marketing in 1991. The importance of marketing can’t be emphasized enough in the 21st century. With almost every industry global, thanks to the internet, it is smart marketing that can get you heard above the din. That’s where the role of a good marketing agency comes in. But how do you choose from the tens of thousands of marketing agencies out there? Here is a five-point guide to help you find the right fit for your company:
Are they experienced in your industry?
Marketing is about understanding what resonates with your target audience. A marketing agency that has primarily worked with lifestyle brands in the past wouldn’t be too well-versed with the tech space. Similarly, a marketing agency that specializes in B2C marketing won’t be a good fit for B2B requirements. Pick an agency that has previous experience in your field of expertise. For example, Forward Vision Marketing has marketing experience in the technology B2B marketing space, notably RFID marketing, IoT, oil and gas, telecom, and security. The closer you can get to the exact expertise, the better it is. (more…)