All Posts by David Justin

Marketing in a Recession

Top Five Strategies for Marketing in a Recession

A long time ago, at a university not too far away, I had a public relations professor that said in an economic downturn, one of the worst choices a business could make was to drop their advertising and marketing.Today, against the backdrop of the COVID-19 pandemic and its social distancing guidelines, I couldn’t agree more because as a consumer, I have no idea how most companies have responded to this crisis.

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