Author Archive

Damage Control: 3 Tips to Survive a PR Crisis

PR Crisis Management | Forward Vision Marketing

Your company’s product just caught fire in a customer’s hand. A tawdry scandal in your workplace makes the news, placing you, and your stakeholders, in a precarious, if not legally threatening situation. What to do: stop and think or react?

Actually, both. The key is to remember that transparency applies here and NOW. By being honest with yourself, your colleagues, and your clients you’ll be armed to control the fallout.

A critical component of every enterprise business plan is a good crisis communications strategy to protect your brand, your partners and your constituents.

If not backed by a team of communications experts, a crisis – in either the form of a PR crisis or a physical one – could take its toll on the organization’s profitability, reputation, or all of the above, especially if news of the problem goes viral.

Here are some tips to stop the bleeding: (more…)

Posted in: Corporate Branding, Technology Marketing, Press

Leave a Comment (0) →

Google Adwords Certified for B2B Marketing

Did you know that all the search engine and adwords marketing experts at Forward Vision Marketing have been Google Certified? As part of our full offering of B2B marketing services, our PPC specialists manage local, national and multi-national AdWords, Facebook Ads, Twitter Ads, and Linked In ad campaigns.

As technology marketing company, we place heavy emphasis on measurability. It is important to understand what kind of return you are generating with your marketing spending. With platforms like Google AdWords, our clients can reach a wide range of customers looking for specific keywords. AdWords campaigns make it easy for you to control your spending, while LinkedIn and Facebook can help you target the specific customers and industries that are valuable to your business, which is perfect for B2B lead creation. We can work with you to determine the best course of action, and offer a variety of ad options, including:

  • Search Ads
  • URL Remarketing Ads
  • Display Ads
  • Google Merchant Ads
  • YouTube Video Ads
  • Facebook Ads
  • Linked In Ads
  • Twitter Ads

Let us provide you a free assessment of your current AdWords strategy.

7 Tips for Live Technology Events

technology eventsOne of the most effective ways for tech companies to boost business, foster relationships, generate new leads, and increase brand reach involves attending trade shows, expos, and other live events. Of course, you’ll want to take all steps possible to maximize the return on your efforts. Carefully planning before a technology events can help you get the most for your money and time. (more…)

Posted in: Event Marketing, Corporate Branding, Technology Marketing, Lead Generation

Leave a Comment (0) →
Page 1 of 14 12345...»