January 19

Leading Dallas Marketing Firm Forward Vision Joins Asian Chamber of Texas

By Kelly Stark

January 19, 2021

Forward Vision Celebrates National Certification as a Women’s Business Enterprise

Forward Vision is excited to announce that we’re now certified as a Women’s Business Enterprise by the Women’s Business Council -Southwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). To qualify, a business must be 51 percent owned by a woman or women.  Link to PR Web announcement

Forward Vision is a partnership between Kelly Stark and Dyanne Williamson, and we are 100 percent woman-owned. From the beginning, we have been committed to diversity on our team. Each team member has a different perspective, and when we come together on a project, we look at it from many

points of view. This creates stronger, more effective results than if we worked from only one perspective.

“Certification was a rigorous process, but it was well worth it. First, it announces to the country that Forward Vision is who we say are – 100% woman-owned. Second, it lets our clients and potential clients know that we are committed to diversity and the benefits it brings not only to our firm but also to our clients.”

Kelly Stark, Forward Vision principal

We’re proud to be part of the surge of women-owned businesses (WOBs) that have been founded since the 1970s.

  • WOBs increased by 3,000 percent.
  • Revenue generated by WOBs increased from $8.1 billion to $1.8 trillion.
  • 40% of all businesses in the U.S. are now owned by women.
  • WOBs employ about 9.2 million people, 40 times the number in the 1970s.

“We find that having a diverse workforce brings diversity of thought, innovation and leadership to our company and to our client projects.”

Dyanne Williamson, Forward Vision principal

Women Owned Certified Business

WBENC’s national standard of certification implemented by the Women’s Business Council – Southwest is a meticulous process including an in-depth review of the business and a site inspection. The certification process is designed to confirm that the business is at least 51% owned, operated and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

Certification took time and effort, but we’re glad we did it. Our clients now know that we deliver greater value through the diversity of our team, and also that there may be tax benefits from working with us.

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