If you are interested in growing your business via the web today, you need to master the art of search engine optimization or SEO. SEO allows you to shape your website and its content so that it ranks high on Google and other search engines, which means it appears close to the first page in search engine results and is easily discoverable.
If you want to harness the power of SEO today to ensure that your business gets found online, you should make sure you tackle these 10 essential SEO tactics:
Optimize web pages of the sites
To rank well on Google, each page on your site has to be optimized for search. Our approach to optimization takes advantage of Yoast SEO in order to measure SEO strength. To optimize your site, add keywords in the page title, meta description, and within the page to enhance page ranking.
Focus on Keywords and Page Titles with Content Interlinking
Each page of your website needs to be optimized for a specific keyword and you should ensure that you incorporate keywords in your page titles, as well as content that interlinks within your site. Some key places to add keywords are in the sub headers, image alt tags, headers, sub headers, and throughout the body paragraphs. At Forward Vision Marketing, we integrate our Google AdWords keywords with our SEO keyword optimization to make sure all our keyword bases are covered.
Internal Blog Creation
Having an internal blog is a good spot for incorporating keywords into content. Create blog content monthly that targets keywords for your industry. Blogs are even more effective if they are long with a minimum of 1900 words. In a great blog by marketing.engineering.com they reference a study on relationship between length of article and Google SERP ranking by Brian Dean of Backlinko analyzed over 1 million Google Searches to determine ranking factors.
Web 2.0 Content Publishing Sites, profile creation.
Web 2.0 is a term used to describe sites on the web that focus on user-generated content and easy usage for any person—whether they’re tech savvy or not. Focus on publishing sites that publish content for Web 2.0, and create a profile for Web 2.0. We search and use only quality resources that meet Web 2.0 Content Guidelines & Sample Links, and we include these resources in your blogs, company about us pages, and news.
SEO Directory Submissions and Business Listings
In order to get noticed on the web, it can help to submit your business to an SEO directory or a business listing page. We use a tool called Brightlocal to create those business listing citations. Being in a directory doesn’t only give you the chance to get found when a user searches in that directory. Directories are also indexed in search engines, so you can also more easily be found in someone’s Google search results.
To boost your SEO ranking, you should submit news or press releases in in various News and PR syndication resources. Press releases will get on the first page of Google news sites easily, which will help your business get noticed.
One other great way to master SEO is to submit PDFs or slides to slideshare.com. Syndicating your slideshow content in PDFs/PPT/Docs via various slideshow and presentation sharing resources is a great way to get more exposure for your company and boost your SEO score. You can also help build your reputation as a valuable thought leader if you’re able to offer helpful information to the public via slides.
Video may be a helpful tool for boosting your SEO. YouTube is the second largest search engine site. So, if you have company videos or you create news videos for your site, you can post the videos on your YouTube account and submit it with keywords to improve where you appear on Google. Not only do videos boost your SEO score, they’re also a good way to give your brand a human face and build loyalty.
External Blog Creation
In addition to creating an internal blog with keywords, create an external blog for readers and add posts regularly to increase the amount of written content you have. In order to get the most SEO benefit from your blog, make sure you use keywords in titles, headings and subheadings, image alt tags, and more. Link to other thought leaders and also internally, to other pages in your blog. Also, share your blog via social media, so other people will share it as well. By paying attention to the content and keywords of your blog, as well as how it is disseminated, you can ensure it helps boost your SEO ranking.
Yahoo and Wiki Answers submission
Both Yahoo Questions and Wiki Answers are great places to boost your SEO score. In order to take advantage of the power of both Q&A platforms, answer questions that have been posted. In your answers, include links and information from your company, and you can help move higher in search engine rankings.
SEO is an essential step for any company looking to get the most out of their website. By learning about and implementing the basics of SEO, you can ensure that your website will rank well on Google, and that you’re using it in the most powerful way possible for lead generation.
Need SEO Help?
If you need help with SEO, get in touch with Forward Vision Marketing. We are experts at optimizing your site for search, so we can help you create a site that performs well on Google and helps you generate and convert more leads.