According to a 2015 report from Pew Research, 64 percent of U.S. adults own a smartphone, which is up from 35 percent in 2011. Americans use their smartphones for everything from texting and social networking to performing research and completing job applications. For business owners, having a website that functions well on mobile devices is no longer an option – it’s a necessity.
Mobile usability is now one of the most important factors when considering website functionality, and it’s not only because so many people will be accessing your site on mobile devices. Apart from user experience, Google has unambiguously stated that mobile usability is a ranking factor, meaning that if your site isn’t mobile-friendly, you won’t be ranked as highly in the search results as those that are. (more…)