Posts Tagged website audit

Measuring Your Online Presence, Part 7: Mobile Usability

mobile usability

According to a 2015 report from Pew Research, 64 percent of U.S. adults own a smartphone, which is up from 35 percent in 2011. Americans use their smartphones for everything from texting and social networking to performing research and completing job applications. For business owners, having a website that functions well on mobile devices is no longer an option – it’s a necessity.

Mobile usability is now one of the most important factors when considering website functionality, and it’s not only because so many people will be accessing your site on mobile devices. Apart from user experience, Google has unambiguously stated that mobile usability is a ranking factor, meaning that if your site isn’t mobile-friendly, you won’t be ranked as highly in the search results as those that are. (more…)

Posted in: SEM, SEO, Digital Marketing

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Measuring Your Online Presence, Part 6: Website Functionality

website functionalityWebsite functionality is vital to your online success. Put simply, if elements of your site don’t function properly, visitors will leave. Because you only have a few short seconds to make a good impression on visitors and have them continue to browse – and perhaps even convert – on your site, you have to maintain optimal site performance.

Website functionality deals with issues such as broken links, coding errors, server problems and browser compatibility. Everything needs to work as expected, including your outbound links, page load times, contact forms and more. If you’ve taken a look at your site analytics and noticed a very high bounce rate, investigating your website functionality is a great place to start. (more…)

Posted in: SEM, SEO, Digital Marketing

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Setting Goals for the New Year with a Free Marketing Audit

marketing audit scorecardForward Vision Marketing, LLC, provides a free marketing audit to help companies discover their website’s strengths and weaknesses in relation to industry competitors and how to make improvements for better B2B lead creation and conversion. The free marketing audit includes a thorough analysis of a company’s website content, functionality, search engine performance, social media presence and overall B2B marketing strategy. Forward Vision Marketing tailors the marketing audit to the client’s industry, competition and target market.

Forward Vision’s marketing audit includes a ten-point scorecard that reviews keywords, SEO/SEM , google analytics, social media, website branding, website content, best practice UX design, overall functionality, and mobile accessibility. The market value of the audit is $1800, but for a limited time, Forward Vision Marketing is offering this as a free, no-obligation service.

“The marketing audit provided us the insights and analysis of how our website is performing versus our competitors when it comes to search engine ranking and website traffic,” said Jerry Garrett, Managing Director of Convergence Systems Limited. “The assessment pinpointed the key areas to improve and gave us a strategy of how to make improvements quickly.”

“Now is the perfect time for companies to get a benchmark of their digital marketing brand in order to create plans and establish metrics to easier reach their target sales goals in 2013,” said Jorg Deckerhibbel, Principal at Forward Vision Marketing, LLC.

The marketing audit is free and it’s easy to get started. Just fill out the request form at ForwardVision.net and we will contact you to better understand your goals and gather the data required to complete the audit. The process can take as short as a week depending on the depth of information to analyze.

View the full press release on ReleaseWire.

Posted in: SEM, SEO

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