LinkedIn is the world’s largest professional social platform, and while other networks such as Facebook and Twitter typically get the most attention when it comes to social marketing, LinkedIn might actually provide the highest return on investment. This is especially true for B2B companies focusing on lead generation. (more…)
Posts Tagged Social Media
Social media has affected our lives in more ways than we could have possibly imagined when the networks first began to emerge. However, the technology community has been slow to adopt social media. Many business executives view Facebook, Twitter and LinkedIn as suitable only for personal connections or think they just apply to consumer marketing. According to Social Media Examiner’s 2015 Social Media Marketing Industry Report, though, 92 percent of marketers said that social media is important to their business.
So, it’s clear that social media is having a huge impact on many companies – but what are for business to business (B2B) technology companies really gaining from their social presence?
I have always worked with companies that are innovators and rely on those early adopters to help launch their product. Now with crowdsourcing like Kickstarter and Indiegogo, companies such as Dream Big Toy Company can see their dreams come to life. (more…)