Posts Tagged Social Media

Online Lead Generation, Part 3: LinkedIn Second-Degree Connections

linkedin second degree connectionsLinkedIn is the world’s largest professional social platform, and while other networks such as Facebook and Twitter typically get the most attention when it comes to social marketing, LinkedIn might actually provide the highest return on investment. This is especially true for B2B companies focusing on lead generation. (more…)

Posted in: Social Media, SEO, Technology Marketing, Digital Marketing

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Measuring Your Online Presence, Part 8: Social Media

social media marketing

Social media has affected our lives in more ways than we could have possibly imagined when the networks first began to emerge. However, the technology community has been slow to adopt social media. Many business executives view Facebook, Twitter and LinkedIn as suitable only for personal connections or think they just apply to consumer marketing. According to Social Media Examiner’s 2015 Social Media Marketing Industry Report, though, 92 percent of marketers said that social media is important to their business.

So, it’s clear that social media is having a huge impact on many companies – but what are for business to business (B2B) technology companies really gaining from their social presence?

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Posted in: Social Media, Corporate Branding, SEO, Technology Marketing, Digital Marketing

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Crowdfunding Go! Go! Sports Girls: One of the Hottest New Marketing Methods

Suzi Swim Go Go Sports Girl

Suzi Swim Go Go Sports Girl

I have always worked with companies that are innovators and rely on those early adopters to help launch their product.  Now with crowdsourcing like Kickstarter and Indiegogo, companies such as Dream Big Toy Company can see their dreams come to life. (more…)

Posted in: Event Marketing, Social Media, Corporate Branding, SEO, Product Launch, Videos

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