According to a 2015 report from Pew Research, 64 percent of U.S. adults own a smartphone, which is up from 35 percent in 2011. Americans use their smartphones for everything from texting and social networking to performing research and completing job applications. For business owners, having a website that functions well on mobile devices is no longer an option – it’s a necessity.
Mobile usability is now one of the most important factors when considering website functionality, and it’s not only because so many people will be accessing your site on mobile devices. Apart from user experience, Google has unambiguously stated that mobile usability is a ranking factor, meaning that if your site isn’t mobile-friendly, you won’t be ranked as highly in the search results as those that are. (more…)
Website functionality is vital to your online success. Put simply, if elements of your site don’t function properly, visitors will leave. Because you only have a few short seconds to make a good impression on visitors and have them continue to browse – and perhaps even convert – on your site, you have to maintain optimal site performance.
Website functionality deals with issues such as broken links, coding errors, server problems and browser compatibility. Everything needs to work as expected, including your outbound links, page load times, contact forms and more. If you’ve taken a look at your site analytics and noticed a very high bounce rate, investigating your website functionality is a great place to start. (more…)
Measuring your online presence and deciding on marketing strategies can often become a very insular process. Endlessly scrutinizing your own analytics data is like watching one inning of a baseball game: by itself, it can be very hard to tell if your team is winning or losing. Context is everything. Therefore, you need to have some idea of how your competition is doing. Competitive analysis will give you the data you need to make informed decisions about keywords, content, design, SEO and much more. Learning what helps to make your competitors successful can provide inspiration for your own strategies as your site grows. (more…)