Posts Tagged SEM

3 Exciting New Features in Google AdWords Remarketing

google adwords remarketing

When Google AdWords remarketing first came onto the scene in 2010, many search engine marketers wondered if the new feature would be effective enough to warrant spending time on. Six years and multiple added features later, AdWords remarketing has proved itself to be one of the most powerful b2b search engine marketing tools available.

For those that might not know what remarketing is or who have never tried any of the remarketing features before, Google Adwords remarketing is a tool that displays your ads specifically to users who have already visited your website or mobile app. After a visitor leaves your website, remarketing will display your ads to them as they search on Google, browse other sites, or use mobile apps. Google recently added three excellent new features that make this tool even more powerful. (more…)

Posted in: SEM, SEO, Technology Marketing, Digital Marketing

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Measuring Your Online Presence, Part 3: Search Engine Marketing

B2B search engine marketing

In our last post, we discussed website analytics, specifically how Google Analytics can measure your website’s performance. This week, we’re going to delve into the world of search engine marketing, often referred to simply as search marketing or SEM. Search engine marketing is not synonymous with search engine optimization, although you might sometimes hear the two used interchangeably. Search engine optimization falls under the umbrella of SEM and focuses more on gaining organic traffic by making your site’s content search-friendly and building backlinks.

SEM, on the other hand, promotes your website by increasing its visibility in search engine results through paid options such as pay-per-click advertising. SEM is not limited to traditional search engines – thousands of searches are performed every day on sites like Facebook and YouTube. In fact, YouTube is considered by many to be the second largest search engine on the web. (more…)

Posted in: SEM, SEO, Technology Marketing, Digital Marketing

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Setting Goals for the New Year with a Free Marketing Audit

marketing audit scorecardForward Vision Marketing, LLC, provides a free marketing audit to help companies discover their website’s strengths and weaknesses in relation to industry competitors and how to make improvements for better B2B lead creation and conversion. The free marketing audit includes a thorough analysis of a company’s website content, functionality, search engine performance, social media presence and overall B2B marketing strategy. Forward Vision Marketing tailors the marketing audit to the client’s industry, competition and target market.

Forward Vision’s marketing audit includes a ten-point scorecard that reviews keywords, SEO/SEM , google analytics, social media, website branding, website content, best practice UX design, overall functionality, and mobile accessibility. The market value of the audit is $1800, but for a limited time, Forward Vision Marketing is offering this as a free, no-obligation service.

“The marketing audit provided us the insights and analysis of how our website is performing versus our competitors when it comes to search engine ranking and website traffic,” said Jerry Garrett, Managing Director of Convergence Systems Limited. “The assessment pinpointed the key areas to improve and gave us a strategy of how to make improvements quickly.”

“Now is the perfect time for companies to get a benchmark of their digital marketing brand in order to create plans and establish metrics to easier reach their target sales goals in 2013,” said Jorg Deckerhibbel, Principal at Forward Vision Marketing, LLC.

The marketing audit is free and it’s easy to get started. Just fill out the request form at ForwardVision.net and we will contact you to better understand your goals and gather the data required to complete the audit. The process can take as short as a week depending on the depth of information to analyze.

View the full press release on ReleaseWire.

Posted in: SEM, SEO

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