When Google AdWords remarketing first came onto the scene in 2010, many search engine marketers wondered if the new feature would be effective enough to warrant spending time on. Six years and multiple added features later, AdWords remarketing has proved itself to be one of the most powerful b2b search engine marketing tools available.
For those that might not know what remarketing is or who have never tried any of the remarketing features before, Google Adwords remarketing is a tool that displays your ads specifically to users who have already visited your website or mobile app. After a visitor leaves your website, remarketing will display your ads to them as they search on Google, browse other sites, or use mobile apps. Google recently added three excellent new features that make this tool even more powerful. (more…)
In our last post, we discussed website analytics, specifically how Google Analytics can measure your website’s performance. This week, we’re going to delve into the world of search engine marketing, often referred to simply as search marketing or SEM. Search engine marketing is not synonymous with search engine optimization, although you might sometimes hear the two used interchangeably. Search engine optimization falls under the umbrella of SEM and focuses more on gaining organic traffic by making your site’s content search-friendly and building backlinks.
SEM, on the other hand, promotes your website by increasing its visibility in search engine results through paid options such as pay-per-click advertising. SEM is not limited to traditional search engines – thousands of searches are performed every day on sites like Facebook and YouTube. In fact, YouTube is considered by many to be the second largest search engine on the web. (more…)