Posts Tagged RFID

RFID Journal Live! 2014: Update From Kelly Stark

RFID Journal Live! 2014 had a good showing this year, surpassing last years’ show in attendance with over 2800 attendees. The booths were packed and we know that some exhibitors walked away with close to 250 leads filled with real opportunities.

There was some interesting RFID marketing and RFID industry news this year, with Zebra buying up Motorola’s enterprise mobility business for $3.45 billion. The huge price tag is a good signal that AIDC has a good future. Airbus, Marks & Spencer, and Bechtel all announced expansions of their programs.

Other big news out of RFID Live! was the announcement of RAIN RFID Alliance started by AIM Global, Impinj, Smartrac, Intel and Google. I won’t be surprised to see the RAIN logo “raining” over the next year’s show as more people replace the mouthful “UHF EPC Class 1 Gen 2” with simply “RAIN”.

As part of our marketing efforts, we created some technology explainer videos of our clients’ “coolest demos.” Below is a demo featuring myself with the new FEIG OBID Blade Reader.

FEIG’s OBID Blade Reader at RFID Journal Live! 2014

Posted in: Event Marketing, RFID, RFID Journal Live!, Videos

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Social Media Exploding in IT

Forward Vision B2B CommunicationsRecently, a new company from China wanted to launch in the US market and decided to try social media marketing instead of a traditional marketing strategy.  The company, Xerafy, leveraged nearly every type of social media that exists to build a substantial brand. Employees and partners published weekly blogs along with Twitter, Facebook, and Linked In posts. Xerafy focused on fueling end-customer conversations by providing basic whitepapers on applications from IT-Data center re-architecture to tool tracking. Simple YouTube videos showing their products averaged 100 views in the first month to thousands in the first year. Xerafy started in 2010 with a forward vision for leveraging social networks for their RFID tags and now have a global sales channel with $5 million in funding.

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Posted in: Social Media

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Top Ways to Use Social Media for Tradeshow Promotion

Tweet Up for Tradeshow Promotion

Tweet Up during Tradeshow

Registrants can become your greatest asset for tradeshow promotion

There are several new solutions available that allow attendees and exhibitors to spread the word and become the advocate of your event and market it to their peers.  This is often referred to as crowdsourcing and it is a fantastic approach to create awareness – spreading the word to the attendees’ own social media communities. Through a very simple exhibitor invite system, tradeshow management is able extend an invitation to the contacts that your exhibitors would like to show up on the floor. With some very simple API hooks into the social media platforms, events are now able to extend the invitation to register for an event beyond the the typical catch-all B2B email marketing methods. Now the invitation is from either a peer or a trusted business connection.

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Posted in: Event Marketing, Social Media

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