Posts Tagged Facebook

Measuring Your Online Presence, Part 8: Social Media

social media marketing

Social media has affected our lives in more ways than we could have possibly imagined when the networks first began to emerge. However, the technology community has been slow to adopt social media. Many business executives view Facebook, Twitter and LinkedIn as suitable only for personal connections or think they just apply to consumer marketing. According to Social Media Examiner’s 2015 Social Media Marketing Industry Report, though, 92 percent of marketers said that social media is important to their business.

So, it’s clear that social media is having a huge impact on many companies – but what are for business to business (B2B) technology companies really gaining from their social presence?

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Posted in: Social Media, Corporate Branding, SEO, Technology Marketing, Digital Marketing

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Social Media Exploding in IT

Forward Vision B2B CommunicationsRecently, a new company from China wanted to launch in the US market and decided to try social media marketing instead of a traditional marketing strategy.  The company, Xerafy, leveraged nearly every type of social media that exists to build a substantial brand. Employees and partners published weekly blogs along with Twitter, Facebook, and Linked In posts. Xerafy focused on fueling end-customer conversations by providing basic whitepapers on applications from IT-Data center re-architecture to tool tracking. Simple YouTube videos showing their products averaged 100 views in the first month to thousands in the first year. Xerafy started in 2010 with a forward vision for leveraging social networks for their RFID tags and now have a global sales channel with $5 million in funding.

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Posted in: Social Media

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